BUYERS’ VIEW OF BARBARA HULANICKI LAUNCH

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At 8.30am on the launch of the long awaited Barbara Hulanicki range, the queues were beginning to build and we where starting to sweat from the sheer excitement that had been building up for the past eight months. 

With the collection minutes away from being available to the public, Barbara and the team arrived to see the fabulous visual merchandising and the collection waiting to be shopped. And I mean shopped! At 9am on the dot, eager shoppers came streaming down the escalators, all desperate to get their hands on Barbara's collection. Especially her little red dress! 

The speed in which it all happened was so over whelming that we all got a bit emotional, including Barbara who was standing back taking it all in. We talked about how back in the days of Biba it was the same scene, 'they moment the stock was put out, it was gone,' she laughed. 

Well, the Barbara effect is still working and from what we witnessed today, it doesn't look like it's about to stop. Her collection reaches out to people of all ages and the reaction was truly unbelievable. She has been a pleasure to work with and the memory of this day will stay with the buying team who worked on Barbara's collection forever.