LONDON FASHION WEEK BEGINS!

Hold on to your perfectly poised hats because tomorrow London Fashion Week hits the ground running (probably in wildly inappropriate heels). As always, we'll be right in the middle of it, delivering the tastiest tidbits right to your laptop from Somerset House and the Topshop show space!

We'll have our eyes simultaneously on the front rows and shows and will be bringing you hot-off-the-press news of who's wearing what and what's being sent down the runways. Fashion Week is a brilliant chance to stay one step ahead of the trends! Make sure you check back for our interviews with fashion's rising stars. You saw them here first!

Watch this space on Sunday 20th, because at 3pm we're hosting our Unique catwalk show. We're the only high street store showing at Fashion Week and can't wait to see the clothes our in-house design team have created strutting down the runway.

Away from the sartorial craziness and back in our iconic Oxford Street store, the celebrations continue in force. You can browse this season's latest to a soundtrack provided by the incredible DJs we'll have playing live. Get dressed in your best and catch the eye of blogger, stylist and ex-Voguette Jackie Dixon, who will photographing her favourite looks and posting them to our Facebook page, then pay a visit to the Laduree in-store pop-up shop and treat yourself to a truly Parisian pastry experience – Mais oui! 

Even when you're shopping you can get in on the action, with spends of £80 or more securing you a free ticket to SHOWstudio's latest and most brilliant exhibition at London Fashion Week's newest home, Somerset House.

We've gone all-out this season to bring you the very best of Fashion Week. We're super excited about the creative madness and off-the-wall style that London's become famous for and can't wait to get the first pictures winging their way to you. Check back soon for all the latest!

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