Archive for January 2012:


Posted on January 25, 2012

Our SS12 Boutique collection has started to arrive and here at head office, we want to wear it from head-to-toe! Take a look at our new season shoot and get set to fall for metallic silk shifts, Prince of Wales separates, twill A-line skirts and neon knits. There's a reason why Boutique is the insiders' first stop for directional separates and this spring, it's looking more desirable than ever.


Let us know which looks you'll be making yours and don't worry, if there's something you have your eye on that's not available on, it should be arriving very soon.


Posted on January 24, 2012

Right now, our number one style crush is Julia Sarr-Jamois. Over the last few seasons, snaps of her dressed in perfectly playful, yet effortlessly cool ensembles have cropped up on every style blog worth looking at, causing fashion-loving girls (including us) to declare her their newest style crush! 


Now the Fashion Editor of Wonderland magazine, we remember meeting Julia a few years back when she was assisting Fran Burns on the Christopher Kane for Topshop shoot. We can even recall what she was wearing – a sporty grey tee with slouchy turned-up jeans and the most perfect silver Chanel peep-toe boots – which says something about how well this girl throws a look together!


As you’ll know if you love browsing fashion blogs, Julia has an almost cult-like Internet following. Wherever there’s a snap of her, there are tonnes of adoring comments from fashion-loving fans that just can’t get enough of her style. Her trademark afro and huge smile certainly may have something to do with her charm, but as you can see from taking a look at her takeover of Edited, she has a unique eye for styling up pieces together.

We are crazy in love with how Julia’s teamed our sequin denim shorts with two different sweaters to add just a touch of neon, layered a cutesy floral dress over a stripe shirt and mixed one stripey knit with another to update the ultimate wardrobe staple, skinny jeans.


It's no wonder Julia loves clothes! She grew up around all kinds of treasures as her mum had a vintage stall at Brixton market back in the 80s. While she was at college, Julia left to pursue an internship at I-D magazine and after doing a bit of modelling, decided that she wanted to do something more creative which led to her trying her hand at styling. All we can say is, we’re so pleased she did!

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A lover of bright colours and off-the-wall prints, we knew that Julia would be the perfect person to take over our Edited space and inspire your wardrobe for SS12. If you live in London be sure to head down to our Oxford Circus flagship to take a look at Julia’s edit, and if you don’t, check out our interview with her, and shop her Edit on

To stay in the loop with what Julia's up to, make sure you're following her on Twitter.


Posted on January 23, 2012

Prepare to be amazed, these stunning pieces of art were created with a ball point pen! Yes, you read it right, that was with a ball point pen. Created by Brooklyn-based artist Shane McAdams who draws his inspiration from the abstract-looking Southwest desert he grew up in, they resemble land formations and other natural phenomenon he loved as a child. Apart from thier perfect spring colours, our favourite thing about his work is that they need to be taken to the tanning salon before they're finished. It's the UV light that creates the beautifully a delicate, yet bold colours. We don't know about you but we're inspired to start wearing our trusty black staples with bright bursts of spring-like color.

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Posted on January 19, 2012

At the start of each season, we always go on the hunt for a perfect new pair of jeans! Our SS12 denim has just landed and this Thursday from 1-2pm GMT, we'll be holding a live Style Q&A, here on our blog, to give you the lowdown on styling it up in this season's amazing new denim shades.


If you have any queries about sporting coloured denim, this is your chance to get them answered! Two of the super stylish buyers from our denim team will be on hand to answer your questions. From the details, fit and fabric of our jeans to what to wear with yours, stop by and join in the style conversation. Come with your questions at the ready – we can't wait to talk about perfect new season jean colours.


Posted on January 19, 2012

Thanks to Julia Sarr-Jamois – the super stylish Fashion Editor behind Wonderland magazine who has just taken over our Edited space – we literally cannot wait to start shopping for spring. After taking a look at how she's styled up her favourite pieces from our new season collections, it's clear why Julia is one of the industry’s most talked-about up-and-coming stylists.

We just love how Julia's combined our perfect new season shades and eye-popping prints and are feeling super inspired! Known in the industry for combining unexpected clashes of texture and idiom with unique, effortless chic, this is your chance to get some styling advice from one of the fashion industry's rising stars.

Celebrated for her own personal take on style as well as for her bold editorial work in publications from Vogue to Grazia, you'll probably recognise Julia. She's always being featured on one super chic blog or another – Jak & Jil love her style – doing her thing at all the most important shows on the Fashion Week calendar.


While Julia was in the office pulling for Edited, as well as having a catch up, we couldn't resist asking her to reveal her top styling tips for SS12, as well as what's on her bookshelf and on her playlist right now!

Catch Up With Julia

My style signature is… mixing loads of different things together, textures, prints, colours. I like looks to be bold, but still fun. 

The SS12 show that blew me away was… Meadham Kirchhoff, the collection was beautiful and there were dancers that made the whole thing feel uplifting. I smiled the whole way through. 

The one piece I saw on the SS12 catwalks that I have to have… are the Prada flame sandals. They're amazing. You couldn't help but smile when you caught a glimpse of your feet in them.

For a piece to be chosen as part of my EDIT… it has to be fun! I like colours and prints to be bold and unusual, even exaggerated, matched with interesting or unexpected textures. 

My biggest influence right now is… Romy Schneider. I've been researching a lot of old films recently for an upcoming shoot, and I'm obsessed with Clouzot's L'Enfer, and more specifically Romy's character, Odette.

If I could go back to any era… I’d love to live in ancient Egypt. I could definitely hang out with Cleopatra, wear lots of gold and have lots of cats.

Growing up I wanted to… run a sweet shop

My earliest fashion memory is… attending a Chanel couture show aged 13. A family friend invited me, knowing how much I loved fashion. I've still got the invitation.

My all time favourite designers are… Azzedine Alaia, Miuccia Prada & Elsa Schiaparelli. Alaia's clothes are amazing. When you wear one of his pieces you instantly feel like a 90s super model. I was lucky enough to visit him in his studio in Paris and he's a real artist.


Julia's SS12 Styling Tips…

Clash your stripes!
Layer different shade of pastels.
Wear bold statement shoes.
Go for bright and printed socks.
Invest in accented accessories.

What's on Julia's Playlist…

Juicy – Notorious B.I.G
Bills, Bills, Bills – Destiny’s Child
Youth Dem Cold – Richie Spice
Sorry – Monsta boy
Flowers – Sweet Female Attitude (Sunship Edit)
Bonnie and Clyde – Serge Gainsbourg and Briggite Bardot
La Vie en Rose – Edith Piaf
4 Page Letter – Aaliyah
(Sittin’ On) The Dock of the Bay – Otis Reading
Waterfalls – TLC
Buffalo Stance – Neneh Cherry
No Diggity – Blackstreet
Don't let go – En Vogue
You da One – Rihanna
Say my name – Destiny’s Child
Irreplaceable – Beyonce

What's on Julia's Bookshelf…

Nothing Lasts Forever – Tyrone Lebon
Irreverent – Carine Riotfeld
Ghetto – Adam Broomberg and Oliver Chanarin
Wonderlandi-D Magazine
The Multiples – Joseph Beuys
Polaroids – Helmut Newton
Photographs – J.D.'Okhai Ojeikere
Portraits – Rineke Dijkstra

Edited is a handpicked selection from our SS12 collections. Curated each week, it's available to shop online as well as in our 286 Regent Street space, in our Oxford Circus flagship.

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