TOPSHOP AT LANEWAY FESTIVAL!

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Over the weekend, our Melbourne-based store did a takeover at the city's super chic St Jerome’s Laneway Festival. This wasn’t like a normal takeover though – news of our secret get-together was only spread by the Topshop Fash mob, pretty signs and word-of-mouth.

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Boy, would you be sad if you were a festival-goer who failed to stumble upon our secret warehouse! As DJs Chaz Bundick and then Ernest Green from Washed Out hit the decks, the atmosphere was electric.

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With disposable cameras in a super cute print from our Unique SS12 collection being handed out, it looks like the seriously stylish guys and gals who were lucky enough to stumble across our space will have the snaps to prove just how fun it really was!

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We also have to  give a shout out to all the amazingly dressed girls at Laneway. From prettily printed dresses styled up with standout hats to the cropped tee and cycling shorts combo, Aussie girls really do have festival dressing down to a fine art!

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To see what else Topshop Melbourne are up to, make sure you're following them on Twitter.