SO DAMN COOL!

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When we saw our Unique AW12 collection hit the catwalk at London Fashion Week back in February, there were too many must-haves to try and keep a count of. It seems we weren’t the only ones coveting every single look! During the show there was what can only be described as a Twitter frenzy (yes, those boots had us Twit-picing too!) and afterwards there were so many great show reviews, we had a feeling that every cool girl in London and beyond would want to get their hands on a piece of Unique.

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After our Unique AW12 press event earlier today, we now know how right we were! As we looked through the rails and started creating our very own new season shopping list, we got the impression that everyone else was doing the same. Trust us when we say the collection is even better up close. Top of our list is the navy and red sweater as well as the cream and black printed dungaree dress, meaning that this season X really does mark the spot.

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Be sure to let us know what pieces you’re loving and get excited for it to drop in September. If you want to see more, go backstage at our show and read our catwalk review! Here’s the team talking us through what inspired the show backstage at London Fashion Week.