SCANDI GIRL

Allow us to introduce you to our first AW12 collection…

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Arriving rosy-cheeked in true Nordic style, Scandi Girl has frolicked her way on to our fashion radar.

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Perfect for autumnal layering, loose knits and cozy shearlings complement vintage style denim, while traditional embroidery and heritage details offer a pretty homespun twist to textural effect. Pinafore dresses are paired simply with buttoned-up shirts and sweaters for easy, everyday appeal as sumptuous black velvet and rich berry hues lend the look a sophisticated edge.

Complete with ditsy florals and braided hair and you'll have Scandi-cool style down to a tee – or tea dress in this case!

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Shop the collection now > http://bit.ly/MFxw6f

See the lookbook > http://bit.ly/MFxw