Inside-Out – The Official Topshop Blog

If last season saw the Topshop Unique girl merging into womanhood, then this SS13 was the ultimate testament to that – and more. She’s grown up but not just by any standards. This is a woman that oozes effortless femininity – she sets the trends while the rest of us follow.

And it was evident from the first look. Modeled by Jourdan Dunn who us Topshop girls just adore – the bar was set with a clean, minimal yet subtly abstract white dress, providing the ultimate introduction for the collection to come.

Cue Topshop’s army of girls who channeled Kate-Moss cool circa 1990! They carried themselves with nonchalance, working devil-may-care tresses matched with a dewy complexion that was just on the right side of the day after the night before. Eyelids were delicately dusted with pretty pinks, then framed with smoky kohl for an effortless rock n roll edge.

Feminine, yet in-keeping with the brand’s mutually androgynous aesthetic, the Unique story unfolded to Mimi Xu’s soundtrack – pumping out Blondie’s Heart of Glass as Bauhaus-inspired monochrome prints were uplifted with daffodil yellow via a throw on boyfriend-jacket here, a full head-to-toe suit there. Soft rose hues made their mark too: namely Cara Delevingne’s pink bomber that is no doubt at the top of every Front Rower’s new-season wishlist.

Tailoring was key – polished yet relaxed with an air of pure insouciance. The team artfully combined textures and opacity to create a line that sparkled with embellished organza, only to pare it back moments later with liquid jersey culottes or a seamless midnight-blue dress.

From the barely there origami clutches to the sleek metal sandals, everything down to the accessories was cut to minimalist perfection; a continuation of understated fluidity that juxtaposed the sheer excitement that reigned within the crowd. Hardly surprising considering that this was after all, an official Fashion First. Roll on the second.

Want to re-live the live experience? Head over to Topshop.com to customise the catwalk, shop the make-up seen on the models and download the show playlist.