POWER OF THE POLAROID

What is it about the humble Polaroid that is just so darn attractive? That instant square of print seems to provide so much more satisfaction than our iPhone screen or digital camera viewer ever will. Whether it’s purely physical or something magical in the materials, there’s an indescribable quality about Polaroid that just keeps us going back for more.

Fashion photographer Bruno Bisang has tapped into the wonder of the Polaroid with his new exhibition, 30 Years of Polaroids at The Little Black Gallery, opening today. The renowned fashion photographer spends his time jetting from glamorous location to glamorous location capturing some of the world’s most famous faces. After 30 years Bisang is opening up a very niche part of his archives for public consumption, the Polaroids he would shoot whilst on set, to test lighting, composition or expression before cementing with his large format.

And the shoots aren’t just your everyday ones. There’s editorial and profiles for Vogue, GQ and Cosmopolitan and campaign photography for the likes of Guerlain, Chanel and Givenchy and unsurprisingly the talent standard is high. Carla Bruno pouting across a bed, Naomi Campbell  criss cross in nude and Claudia Schiffer giving herself over to the wind, not only are the stars featured impressive but the intimacy of photographs is poignant. Amazingly, some of which see scribbles from the talent signing away their love to Bisang himself. So whether you want to see some beautiful women or some beautiful photographers, 30 Years of Polaroids will be for you.

Bruno Bisang: 30 Years of Polaroids is at The Little Black Gallery, 13A Park Walk, London, SW10 0AJ until 9th February.