COUNTDOWN TO TOPSHOP UNIQUE AW13

Yesterday afternoon amidst the madness of running around checking out the NEWGEN-sponsored shows at LFW, we took time out to go and visit the design team in the pattern room and get a sneak peek of the collection for tomorrow. To say we’re crazy excited is an understatement.

The design team were putting the finishing touches on what we think is the best Unique collection yet, and we can reveal that you can expect sequins, hi-shine patent and a big fat dose of siren scarlet.

But it’s not only the clothes – the coats! the bags! the lacquered leather! – that has us in a flurry. We’re changing the face of the fashion show this season and it was amazing to see fashion technology in action. Our fabulous pattern cutters and designers were employing their sewing skills to affix teeny tiny cameras to the models’ handbags, so that YOU will be able to get a model’s-eye-view as they hit the runway.

The models were just as excited as we were – Cara Delevingne, Jourdan Dunn, Rosie Tapner and Ashleigh Good – really got into their fittings, shooting each other with the bags and mucking around as best friends do – well, best friends who are about to show millions of people what they see when they strut down that catwalk.

Be sure to tune in at 2.30pm to hangout with the models and choose whose eyes you want to see through for Unique AW13.

You’re in for a treat.