THE FULL REPORT: FASHION EAST AW13

All the backstage news and beauty updates from the three brilliant designers at Fashion East. Watch the show again, here.

Ryan Lo AW13

Longtime Topshop favourite Ryan Lo was out in force this season for his debut catwalk collection. Bigger than ever Lo split his collection into three defining looks: working girl, pyjama girl and fantasy girl inspired respectively by Margaret Thatcher, Bridget Jones and Sailor Moon. It wasn’t just the clothes taking this triple thread into effect but hair, beauty and accessory all kept it tri-tastic.

Shadows That Shine

Make-up artist Ayami Nishimura took on the idea of a shadow – transforming the first models to hit the catwalk in just a touch of shadow, day time style, the second section into a slightly darker shadow and the final with their half a face covered. But this isn’t shadowing as you know it and instead took the form of a gentle white glitter under the eyes and along the contours.

See Through Accessories

The talented Lara Jensen was behind the amazing acrylic works of art that coordinated with Lo’s collection. Hard plastic clutches for the Thatcher inspired look, snake-like hair pieces that resembles Bridget Jones’ hair – you know, when she goes to that wedding party and it’s a bit mad- and finally a dog clutch filled with glittered straight from the Sailor Moon cartoon.

Colour Us Crazy

If it wasn’t enough that the clothes were an explosion of bubble gum pink and purples, the hair team created wash-in-wash-off dip dye looks in an array of lightly tinged rainbow hues. If there’s one thing about Ryan Lo it’s the absolute dedication to his look.

On The Catwalk

Front row… Nick Grimshaw and Pixie Geldof were the London scensters celebrating the whole of Fashion East. Louise Gray snuggled up with Cassette Playa and our very own Kate Phelan watched over.

The collection in 5 words… Fantasy dressing – day to night.

The girls on the catwalk… New faces, all young, perky and long limbed.

Playlist… Music mixed from the illustrious Jerry Bouthier. We were tapping our toes.

What we loved…  Ryan’s pink fluffy day wear and baby blue overcoat covered in short feathers. His die-hard love of tulle!

Hero piece… The acrylic boxy clutch full of glitter made by Lara Jensen for Ryan Lo. One of Lady Gaga’s favourite artists!

Inspired by… The inspiration was threefold: Margaret Thatcher; Bridget Jones; Sailor Moon. Yeah, we were blown away by those references too!

End notes… Whether it be his pussy bow blouses, robe coats or polka dot lame, Ryan Lo, has got saccarine sweet dressing down to a tee and we can’t stop falling for the taste.

Claire Barrow AW13

The leather loving Stockton-on-Tees designer, Claire Barrow was back for a catwalk collection with some intriguing new accessories!

Dark Accessories

We came across a collection of hand-painted leather pieces on tables including lamp shades covered in blackened paper, painted twigs and eerie dolls that would decorate the models as they powered down the catwalk.

Minimal Make-Up and Hair Stories

The Toni and Guy team were wielding their magic on the models’ locks and transforming them into shaggy tousled vision that teamed perfect with the disheveled and distressed styling of the models.

On The Catwalk

The collection in 5 words… Punk philosophy goes gothic.

The girls on the catwalk… Girls who rocked a certain ‘other wordly vibe’ and a couple of tall and suitably awkward boys joined in on the game too.

Playlist… Loud, loud, loud! It’s punk after all, right? Curated by editor of the Beat and Features Editor at i-D, Hanna Hanra.

What we loved…  The piece de resistance was no question the black leather full length gown that was painted with Barrow’s classic illustrations.

Hero piece… A lampshade as a hat. Ok, we jest, we’ll take the giant fish shaped clutch that seemed to flap around of it’s own accord or the dramatic floor length leather gown. It’s the coolest take on bridal we’ve yet to see!

Inspired by… The mundane. Exploring how blandness can actually be rather thrilling and creating her very own downbeat tribe.

End notes… When we’re feeling a little mischievous we like to think of ourselves as a Claire Barrow girl. Approach with caution!

Ashley Williams

The girl whose collections always get us beaming debuted her Fashion East sponsored line this season with great fanfare.

Flick It

Make-up was simple and girlie to co-ordinate with the ’50s style looks that seemed perfect for a date. A sparse base was met with a slick black flick of liquid liner right up the models eyes.

Teddy Girls and Boys

Nope, this wasn’t ’60s inspired but it did involve some cuddly toys. Backstage the models cosied up with their teddy of choice and used them as cute little bags. Our eyes were on the lime green teddy that went perfectly with Lulu Kennedy’s Simone Rocha ensemble.

Underage Models

There’ s been controversy brewing about the age of models these days but the presence of a seven year-old cutie hanging around backstage before her catwalk debut made for lots of coo-ing amidst the three designers and their teams.

The collection in 5 words… A foxy fifties date night.

Playlist… Radio One DJ and sat front row Nick Grimshaw was behind the tunes for Happy Ashley’s playlist that included a heavy helping of Elvis.

What we loved…  The sheer off-white two-pieces and dresses printed with fifties style iconography – lipsticks, bubble writing – and teddy bear faux-fur jackets in pale blue.

Hero piece… The cute black crop tee shirt emblazoned with a giant heart and the slogan, “My heart belongs to Elvis Presley.” We’ll take two!

Inspired by… Complete Americana obsession dedicated to teen idols and slumber parties. Williams also hinted to Riots Girls, ’60s fan-mania and DIY.

End notes… True love! We really fell hard for Ashley Williams’ AW13 collection and have very high hopes for this talented young lady. We think everyone’s style needs a little injection of fun and whether it be her customised converse or teddy bar side bags, it’s cute to boot.

Re-watch the Topshop Unique AW13 show from Topshop.com, check out our live coverage of London Fashion Week over on our Twitter and keep coming back to Inside-Out for more news from Unique as well as all the NEWGEN talent showing at the Topshop Showspace!