THE WAY WE WORK

Fancy getting the skinny on some of the wonderful people behind Topshop? Make sure you check out our The Way We Work posts to find out more! This week we chatted with Monikh Dale, a Personal Shopper at Topshop Westfield White City.

What were your favorite shows for AW13?

Topshop Unique was incredible. A very clean take on grunge with its colour blocking and oversized layers. I am in love with the PVC camel skirts and all those harsh textures next to the soft fluffy jumpers was simply dreamy! Victoria Beckham is always so slick, I love the camel colours against the lemon and electric blue. Burberry Prorsum’s latex take on the trench coat was amazing.

What trends were you most excited about for AW13?

Leather is always a big one, I’m obsessed with it all year round! Again big and oversized jackets will be a good staple, teamed with tight pants whether they be leather or denim. I’m excited about AW as I get to wear black as much as I want. This season I’m teaming it with reds and dusky pinks.

What are the key pieces you will be advising your clients to add to their wardrobe after seeing the shows?

Oversized jackets, bits with interesting textures to layer for example the Topshop Unique nude biker jacket with layers of chiffon and knitwear.

Who had the best Street Style, London, NY, Paris or Milan?

New York street style is always fresh and exciting however the street style award has to go to us Londoners for it’s diversity and eclectic mix.

What do you love about these street style looks and the key pieces selected?

I love a play on textures, especially when it’s an all black outfit, it just looks so effortless and chic.

How would you wear the above key pieces to style up different looks?

A good pair of chunky boots will toughen up any look, especially when put with clean whites and blues or a girlie dress.

How did you become a Personal Shopper at Topshop?

I did a degree in Fashion Design Womenswear, showed at GFW and then went on to bag the Personal Shopping Assistant role and worked my way up. 

What do you love about your job?

The team is amazing! Everyone’s so different and inspiring. It’s such a fun job and brilliant environment to be in. When we have VIPs in that’s always very exciting but for me the reason why I love this job is the ability I have to change the way someone feels about themselves through styling them, giving women the confidence they may have lost is extremely rewarding. 

How would you describe your style?

Clean, minimalistic and structured. I prefer to play on textures, making the most effective outfit with the least amount of extras.

Who are your fashion icons?

Nicole Richie, Victoria Beckham, The Olsen Twins.

If you could ransack anyone’s wardrobe, who’s would it be?

Victoria Beckham, I can imagine it all being so pristine and chic.

Which is your current favorite Topshop collection and why?

I’m a sucker for anything Topshop Boutique, I just love how effortless and timeless it all is,  and all the gorgeous materials.

 What are your favorite five key pieces for SS13 season?

Boutique long line leather jacket, so simple and goes with absolutely everything. Carey ripped jeans, I can’t get enough of them! A very cool and effortless way of working your way into the spring trends, teaming them with a simple chiffon vest to give them a bit of a more polished look.

What piece do you always come back to, season after season?

My trusty leather jacket.

What’s your secret style trick?

My secret style trick is to keep it simple and chic, I don’t like to over do anything, its better to be minimalistic than to over kill and outfit.

What’s the style rule you live by?

Less is more.

What’s your fashion weakness?

I have a secret obsession with the Topshop lingerie, I honestly buy a set a week, the pieces are always so fashion forward, fresh and sexy.

What’s your favorite Topshop Make Up product?

Topshop nail polish in Mannequin is the only polish I wear. I stock up on it whenever I find them!

What’s your first memory of Topshop?

When I was around 12 my mum brought me my first Topshop piece, an oriental style flocked top with long bell sleeves. I felt so grown up, I lived in it!

What would your best night out involve?

Drinks with my 9 best girlfriends, preferably in Vegas!

Where do you like to relax on a Sunday where you live?

Back at my mums, with a cup of tea and a movie.

Why should someone book a personal shopping appointment with you?

It’s like shopping with a friend, relaxed and honest. I take the stress out of shopping and give people the fresh take on style that they’re after.

 What’s great about the personal shopping service?

It’s a completely complimentary service, and a totally relaxed and friendly vibe, where the girls know how to make you feel comfortable and confident and extremely fashionable!

Make sure you’re on the forefront of style with a Personal Shopping appointment, book yours, here.