FASHION TARGETS BREAST CANCER X TOPSHOP

Did you know that breast cancer is the most common cancer in the UK with around 50,000 women and 400 men diagnosed each year? Well, the folk at Breakthrough Breast Cancer do and we’re once again working with the amazing charity to help do something about it. Fashion Targets Breast Cancer has been fighting for the cause since 1996 and we’ve teamed up with them to design a cute printed tee shirt and tube skirt full of LOVE just for the charity. Us Topshop ladies like nothing better than a feel good fashion fix and you’ll be glad to know that £7 ($11) of every statement tee, £6 ($14) from every skirt and £1 ($2) from every keyring will be going direct to Breakthrough. So raise awareness  and fight breast cancer in style with our newest pieces.

We spoke with FTBC Campaign Manager to talk about the aims of the charity and where your money will be going.

What is Breakthrough Breast Cancer trying to achieve?

Breakthrough Breast Cancer is the UK’s leading charity dedicated to stopping women dying from breast cancer. Not only do we  fund 25% of breast cancer research in the UK, the majority of that at our dedicated breast cancer research centre, but we also campaign for better services for women with breast cancer and we work tirelessly to promote our breast awareness message so people can recognise the signs and symptoms of the disease as early as possible. To do this life-saving work we need to raise vital funds. That’s why every year we hold the UK’s leading charity fashion campaign, Fashion Targets Breast Cancer. Since Fashion Targets Breast Cancer was launched by Breakthrough in 1996, the campaign has raised over £12million and has helped make a fundamental difference to the lives of those affected by breast cancer.

What difference has Breakthrough’s work made so far to breast cancer awareness and treatment?

Breakthrough Breast Cancer’s pioneering research continues to make a huge difference to the way in which breast cancer is prevented, diagnosed and treated. As well as making sure that women are educated in the signs and symptoms of breast cancer through our breast awareness message Touch, Look, Check (TLC), we have been at the forefront of some of the biggest discoveries in breast cancer research. Through a complete understanding of the disease we will continue to develop better treatments to take from the laboratory and into doctor’s hands and we wouldn’t be able to do this without the generous donations from our leading fashion partners like Topshop.

Where can customers, who buy the Fashion Targets Breast Cancer products, expect their money to go?

Breakthrough Breast Cancer’s vision is a future free from breast cancer. The items that Topshop are selling this year carry a generous donation towards our vital work. So go and do some guilt free shopping – you can look good and feel great knowing that you’re helping to save lives.

What else can people do if they want to help Breakthrough Breast Cancer?

There are a variety of ways people can get involved with our charity. This year we are urging everyone to get involved in our new fundraising campaign called Fashion Targets Friday. Whether you hold a dress down day, a fashionable swish sale to exchange pre-loved items or a fashion show and pamper event – you can style up, sign up and help raise vital funds. Simply visit www.fashiontargetsfriday.org.uk

What are some of the specific aims for Breakthrough Breast Cancer in the next few years?

Our aims are simple we want fewer women dying of breast cancer. We’re confident that we can stop women dying from some types of breast cancer within the next ten years. Within 20 years, this could also be true of most kinds of breast cancer. The only thing that can stop this happening is lack of funds, so wear your support with this year’s Fashion Targets Breast Cancer collection and help us achieve our vision.

And how would you encourage any young people who’d like to work in charity?

I would encourage everyone to do their bit for a charity – whether you volunteer your time or host your own fundraising event – it’s incredibly rewarding and you can make a huge difference to the lives of others.

Do some guilt free shopping and pick up your Fashion Targets Breast Cancer pieces here.