Posted on May 17, 2013
Who better than Kate Bosworth – the style Queen of the chic Palm Spring’s festival Coachella – to star in our summer campaign film dedicated to the season of festivals? Kate brought her nonchalant and effortless style to our summer short filmed in California’s beautiful Mono Lake by director (and fiancée) Michael Polish.
Working her fashion magic, Kate worked with our in house design team on our Festival Edit which she wears so well in the film and are now set to be firm festival favourites with girls around the world for the summer ahead. (Don’t forget to check the full shoppable version of the film over on Topshop.com!)
We chatted with Kate to find out music influences, and her essential festival kit.
How was it working with your fiancée Michael?
I adore working with Michael. I am such a fan of his work, of his artistic process. His mind fascinates me and I learn from him daily. We live an incredibly harmonious artistic life. For this particular project, I worked with the Topshop design team on the festival pieces from concept to final product. Michael then creates the vision for the campaign based off the look and feel of the pieces.
What was it like filming in Mono Lake?
I had never experienced Mono Lake before. Shooting in Mono Lake was like traveling through time. The entire place is desolate, serene, with large crystallized salt stalagmites jutting from the earth. We traveled in a little crew on a large bus over a three day shoot. It was a true American road trip, crossing huge expanses of land every day.
How did the collection with Topshop come about?
I have worn Topshop for years. The brand has their finger on the pulse of creating relevant fashion at an affordable price point. When the Topshop team and I worked together on the “Winter Wonderland” holiday project, it was an effortless fit all around. In the midst of that creative process, we all started to think about the next phase… How could we expand upon our collaborative relationship.
What inspired the collection?
The exterior expression is such an intuitive, emotional one. For the “Festival” collection, I channeled sunlight… freedom… joy… youth… rebellion. I’m attracted to a counterbalanced feminine / masculinity. To me, this is the most sexy. A faded cropped t-shirt with loose distressed boyfriend jeans, slung low and a plaid shirt tied round the waist. The choice of a suede material on the laser cut pieces was critical because it gave them a tougher edge, like the chaps on a girl in the Wild West.
Did you have any music references for the collection?
Neko Case is a huge influence in my life. Her song, “Favorite” plays to our film for this collection. I love country music, the best and most heartfelt stories are born within these melodies.
What does festival mean to you?
Music, freedom, sunlight, energy.
Can you talk us through some of your favourite pieces?
The dove grey suede laser cut separates I wore to Coachella. This design also comes in a burnt orange & in a mini dress version. To me, these pieces represent a modern take on western design. The laser cut out is inspired by a piece of Victorian lace I found with the design team in Portobello market. This feminine touch matched with the rawness of suede is a nice, balanced representation of my aesthetic.
The cream shearling vest (also worn to Coachella). I wanted to push the idea of Bohemia with this piece. It feels quite special, as if found in a market someplace far away.
Perfect denim shorts! It’s no secret I love denim… They are a staple in my wardrobe. I wanted to create the perfect denim short. Something a bit tomboyish, but quite sexy. Again, playing with the idea of feminine masculinity.
Boyfriend plaid shirt – oversized, soft, a mix of earthy colors with a hint of turquoise on the back panel. A nod to 90′s grunge. In fact, this shirt is very similar to one I wore back then.
What is Topshop for you?
The brand has their finger on the pulse of creating exciting, relevant fashion at an affordable price point.
What makes a festival for you?
This year, the highlight at Coachella was mad dancing with Michael to New Order.
What is in your essential festival kit?
Band aids, Chapstick, sunscreen, sunglasses..
What are your key wardrobe pieces at a festival?
Important to layer as most festivals are battling the elements!
What bands would play at your dream festival?
Dwight Yoakam, Neko case, The Cure, New Order, Other Lives