NEWGEN DESIGNERS ON THE RISE

Shot my Marius W Hansen for i-D magazine

The time has come to announce the winners of London’s most sought after fashion sponsorship scheme known as NEWGEN. Sponsored by our very selves, it’s essential for supporting up-and-coming talent in Britain and has truly helped London make its mark on the international style map.

Simone Rocha AW13

The class of 2014 consists of a brilliant roaster of designers who will get to wow the world’s most influential press, stylists and buyers with either a catwalk show or presentation during London Fashion Week SS14 this September. The nine lucky winners, made up of both new and more familiar faces will be offered unrivaled help and support, growing their London-based labels into worldwide brands.

Lucas Nascimento AW13

As part of NEWGEN,  the designers showing at Topshop’s London Fashion Week showspace for SS14 include London’s latest fashion darling Simone Rocha, innovative knitwear designer Lucas Nascimiento, 90’s denim obsessed duo Marques’ Almeida, master of minimalism J.JS Lee and jolly knit trio Sister by Sibling.

Sister by Sibling AW13
J.JS Lee AW13

There will also be presentations from Barbie obsessed shoe designer Sophia Webster, milliner extraordinaire Nasir Mazhar, new on-the-scene tailoring geniuses 1205 and exhibition sponsorship for shoe designer Liam Fahy.

Sophia Webster AW13

Chaired by renowned fashion writer OBE Sarah Mower and selected by a committee made up of the industry’s most influential names, it’s a huge honor and opportunity to be a NEWGEN winner! Watch this space come September for all the backstage and front row action here on the blog and before then, learn more about the designers below with i-D’s film short.