TOPSHOP TAKES HONG KONG

We may be reeling from the jet lag but we’re too excited to sleep after opening our very first Topshop store in Hong Kong. We just can’t wait to share all the gossip from the opening day, the star studded dinner and the wild party that went on into the night. What better place to open our first store in China than on the buzzing Queen’s Road Central. Although the opening wasn’t until 5pm in the evening eager girls snaked around the street from 8.30am waiting in anticipation for the big reveal. Some girls even came in their school uniforms having skipped school for the opening!

Two of our new Eastern ambassadors were on hand to get the crowd excited as the time approached. The gorgeous Kim Hyo-Yeon from Girls’ Generation and actress Gwei Lun Mei hyped up the queue and created a media frenzy with broadcasters and interviewers desperate for some screen time with the two stars. As soon as the doors were opened Hong Kong’s fashion lovers fearlessly ran into store to find that classic Topshop combination of statement fashion forward pieces and casual modern basics. Can you imagine having your first time in Topshop all over again?

Inside the store was pretty much a party in itself with DJs playing all weekend long, lucky gifts being randomly handed with prizes as big as HK$5000 and plenty of cookies and lemonade to keep everyone energized. Needless to say the tills were ringing all day long!

After our amazing reception at the store we arranged a very special V.I.P dinner for Hong Kong’s fashion elite. Where better than an “art gallery you can eat in” than to host it. The foodie-favourite Duddell’s was the perfect location and we laid out a quintessential British tea party before singer Coco Lee serenaded the crowd and traditional Hongkongese dishes were served. Hong Kong’s stars came out for Topshop with actor Alex Lam and boutique owner Hilary Tsui rubbing shoulders with model Janice Man and heavy weight blogger Tina Leung. As the night went on the champagne flowed and dancing followed. Celebrities and amazing food aside, all that was on everyone’s lips was the incredible new store and the buzz of what’s to come next!