Posted on June 24, 2013

She’s beautiful, stylish and often snapped for Topshop Australia’s Instagram. We’d like you to meet Jo Cullen, a Topshop Personal Shopper in Melbourne, Australia – we chatted to her about shopping, life and style vitals.

Who… Jo Cullen

Where… Topshop Chapel St Store, Australia.

My earliest fashion memory is… Watching the Sound of Music for the first time and having serious Von Trapp fashion envy.

Growing up I wanted to be… An artist, so I could draw and paint all day and move to Paris.

The highlight of my career so far has to be… Helping to establish Personal Shopping at Australia’s first Topshop store on Chapel St and getting to meet some wonderful and influential people along the way.

The best thing about being a Topshop Personal Shopper is… Having amazing product to work with and helping people build their confidence. Also just doing what i do best, shopping.

Why everyone should make a personal shopping appointment… First and foremost, it’s easy, free and fun! Secondly, I know the product extremely well and have a keen eye for what looks good on people right off the bat. Whether you walk away with a smile, an item or a wardrobe, the style tips are yours forever.

My fashion weakness is… Shoes and amazing jackets. You can never have too many shoes, and jackets will always pull a look together especially on those days when you have to run out the door in the hurry.

If I could go back to any era, I’d love to live in… The 1920’s, when naughty and nice went hand in hand and everyone loved playing dress ups.

If I could meet anyone, dead or alive, I’d like to meet… Diana Vreeland, she speaks with great passion and enthusiasm about fashion. She’s extremely charismatic and inspiring.

When I have a moment spare I love to… Have leisurely breakfasts and people watch with my friends on Chapel Street.

My favourite thing about Australia is… Melbourne. It’s in a league of its own.

Where you’d find me on a Friday night… Eating amazing Japanese food at Izakaya Den with friends followed by cocktails at Bar Ampere and then a dance off at The Toff.

What’s your all time favourite party song? At the moment it’s BTSTU by Jai Paul.

My style signature is… Effortless and slightly playful, but still with that quintessential dark Melbourne edge.

If you look inside my wardrobe you’d see… A very well edited selection of luxe pieces, classic tailoring with highlights of leather and premium knitwear.

The seasons must-have item is… A quilted bomber jacket, it’s the perfect alternative to a traditional blazer or leather jacket.

Fancy treating yourself or someone you know to a complimentary Personal Shopping appointment? If you’re outside of Australia, find out more on Topshop.com or if you’re in Australia call us 1300 867 541, send an email Topshop.bookings@tstm.com.au or drop by your closest store.



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