FASHION SAVES: KEY TO FREEDOM SCARVES

Key To Freedom scarf at TOPSHOP

Everyone knows a new outfit makes you feel good, and the latest arrivals at Topshop go one better – with the knowledge that your fashion choice is helping vulnerable young women take control of their lives.

It’s down to four exquisite silk scarves featuring traditional Indian printed designs, launching today exclusively in Topshop, Oxford Circus, Brompton Road, and White City, and on Topshop.com priced £32 – to support the Key to Freedom project. It’s part of the Women’s Interlink Foundation, an organisation which provides training, skills and safe houses for vulnerable young women from West Bengal.

Key To Freedom Charity in West Bengal

Young women who have been exposed from an early age to domestic abuse, or who’ve been trafficked into the sex trade are given accommodation in safe houses and taught skills such as sewing and textile printing, in order to produce sellable garments which means they can become economically independent.

A spokesperson for the project explained more;

“The young women who are working on the project had a horrific start in life, many fleeing violence and sexual exploitation. Once settled in the home and the textile business, the young women are often discovered to have hidden talents in areas such as colour and design, technical process ability, printing, tie dying, sewing, and management. This project has also been found to be therapy in itself, raising self esteem, overcoming depression, and creating teams of happy girls who now see there is a life and future after their terrifying ordeals.”

“The woman who make the scarves receive a guaranteed payment, while the remaining share of profit goes to WIF, which in turn benefits many other young women.”

Key To Freedom Charity in West Bengal

Topshop has been involved with the charity for a year, and we’re very proud to introduce the scarves to the UK – with two pretty traditional Indian printed designs in pink and cobalt blue plus two brightly coloured tie-dye options, all four are perfect for summer-holiday dressing.  We’re already planning to what to wear ours with, either as a scarf with a little dress or denim shorts or to break out on the beach as a sarong.

If you’ve bought a Key To Freedom scarf from Topshop, show us how you’re rockin’ it, by instagramming your look with the tag #mykeytofreedom. Find out more at KeytoFreedom.org.