FASHION WEEK STARTS NOW

With just two days to go, the Topshop Unique design studio has been a hive of activity. Even later nights and earlier mornings are still to come but we’re sure it’ll all be worth it when our SS14 looks come down the runway. We can’t say too much about the aesthetic itself as we don’t want to spoil the surprise but we can promise a collection unlike any we’ve done before.

Our visionary Head of Design Emma Farrow has once again headed up a style-setting and talented design team to pull together our SS14 collection that Emma herself calls, “Topshop’s older sister.” A little more grown up, a little more fashion savvy but just as fun. The Topshop girl has always been effortlessly cool and for our spring summer 14 we can promise this collection she’s a real natural. Keep your eyes peeled to the blog to see more reveals over the weekend.

Us geeky lot at Topshop can’t help but bring a little bit of digital magic to our show and, if you haven’t already heard, we’ve teamed up with the innovative Chirp app that will use pioneering sound technology to bring live content direct from the catwalk. For our fans at home, you can watch the show live from 3pm this Sunday on Topshop.com. Make sure to download the Chirp app and receive live updates as the clothes come down the runway by clicking on our Chirp feed on the Topshop homepage. See you there!