When it comes to edgy popstresses, you’ve got to hand it to the Scandis. Lykke Li, Icona Pop, Elliphant and Say Lou Lou are just a few of the Scandi girls who’ve invaded our playlist recently, and now we’ve got a newbie to add to the never-ending list. Meet MØ – the Danish singer who’s got everyone talking.
So impressed were we with her electro beats and achingly cool style that we asked her to perform at our Berlin Fashion Week party this week. Performing to 600 fashion-fabulous guests wearing our textured bubble crepe tee, she got everyone dancing with material from her upcoming debut album, ‘No Mythologies To Follow’. There’ll be more on the party later, but for now read on as we chat with her about all things MØ!
How would you describe your music to someone who’s never heard it?
It’s electro indie pop with vibes of hip-hop and soul.
What was the first record you ever bought?
It was the Spice Girls! I was 7 years old and I thought they were the most wonderful thing in the world. Buying their record was actually what made me want to be a musician – I started my first band the next day at school!
What can we expect from the album?
The album embraces the same elements as my singles and EP, but still brings something new to the table. The lyrics are very personal to me. I was inspired by young people being a bit lost and restless in modern society – about our struggle to find our own path through life.
Has your upbringing inspired you?
I come from the suburbs of Denmark and I’m very happy and nostalgic about that. Growing up in Scandinavian has definitely had an influence on my work – everything you experience in life is within you somewhere, and has something to do with your output in one way or another.
What’s on your playlist at the moment?
I’m listening to an LA based band called The Growlers all the freaking time!
What do you think of the music industry’s relationship with women?
I think it’s going pretty well for girls at the moment. Strong female artists like Rihanna, Beyonce and Lady Gaga are ruling the western music scene. Music has been dominated by men for a long time, for better or worse, but screw that – the girls are ruling now!
How would you describe your style?
I’d say it’s grunge-meets-street, and a bit sexy sometimes!
Who are your style icons?
What’s in your beauty bag?
What’s the best career advice someone has given you?
Be true to yourself and what you stand for no matter what – then you can’t screw up. And even if you do, at least you can look yourself in the eye afterwards.
What’s been the highlight of your career so far?
That’s a hard one. This might be cheating, but I’d say it’s everything that’s happened to me this last year and a half!
MØ’s debut album ‘No Mythologies To Follow’ is out on 24th Feb. Pre-order it here.