BEHIND THE JEANS: JULIA SARR-JAMOIS

Posted on February 3, 2014

Who better than Julia Sarr-Jamois – the London-based fashion editor famed for her eclectic, casual-cool look – to style our hot new jeans campaign? Showcasing seven key designs, from the classic Joni skinnies, to the fresh additions Hayden and Girlfriend, there’s never been a better time to refresh and reboot your denim repertoire. Sweet. Here, Ms. Sarr-Jamois gives us the lowdown on the shoot and more…

Tell us about the campaign…

We wanted to create iconic denim images that would be as striking on their own as they would as a collective.

What inspired the styling?

To differentiate each design we created individual characters. For example, the sexy, Girlfriend jeans were worn with a flirty fluffy yellow jumper and heels, while the retro-inspired Joni skinnies were topped-off with a stone-wash denim jacket and loafers.

Do you always prepare looks before shoots?

Yes, I usually have everything ready beforehand, but it’s nice to have some freedom on the day too, so I always bring extras as things tend to change!

Who is your ultimate denim icon?

It has to be [actress] Jane Birkin, I just love all those ‘70s images of her in flares and denim hot pants.

Name your favourite denim campaign…

The classic ‘90s Calvin Klein Jeans ads with Kate Moss. She looked so gorgeous.

Who wears jeans well now?

I would say [designer] Ashley Williams and [fashion editor] Fran Burns, because they both put an individual stamp on denim.

Your go-to pair of Topshop jeans?

The high-waisted Mom style, they’re so good!

And how do you wear them?

Usually with oversized sweaters and bright trainers.

What advice would you offer to wannabe stylists?

Do some work experience at a magazine or with a stylist you really admire. It’s hard work but it’s also a really fun job.

Comments

Feed

You can follow this conversation by subscribing to the comment feed for this post.

I love her…x


Report this comment

will comprehend at the stage of purchase, and now not have confidence rebates for my cut price searching. you would like to choose a puppy foods that conforms to minimal specifications for the rationale that officials strictly regulate pet meals.


Report this comment

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.


Topshop Tweets

Backstage cool! Get the off-duty look from our favourite models at #LFW. http://t.co/VqwmM5hspe http://t.co/P2xOoiSBge
about 5 hours ago

We took to the streets of King's Cross to see how the #LFW crowd is styling #Topshop's hottest looks. http://t.co/6cjyoLD4qZ
about 8 hours ago

Fancy pieces from our CSM for Freedom jewellery line? Simply retweet for the chance to #win! #CSMxFreedomatTopshop http://t.co/b2vMHln4Qh
about 8 hours ago

Topshop Instagram

10684071_606661872778633_1008510576_n
10666056_730334090335918_128448926_n
10707237_1473335156278228_2011503348_n


See more snaps

Download our app

Read our blog on the go with the Topshop iPhone app!