LONDON FASHION WEEK HERE WE COME!

There’s only one more sleep ’til our Topshop Unique AW14 show and we couldn’t be more excited! As ever, the lead up to London Fashion Week has been a crazy one, with model castings, make-up tests and final fittings all going on at Topshop HQ. The design studio has been a hive of activity, with sewing machines whirring around the clock to put the finishing touches to the AW14 collection.

Although we can’t give tooo much away until the big reveal on Sunday, we can promise this season’s show will blow you away. Our visionary head of design Emma Farrow has chosen English supermodels as her muse, inspired by their “attitude and individuality”. As for the aesthetic of the collection, Emma calls it “English heritage with a rebellious streak.” We marvelled at the fabrics, colours and shapes this afternoon but have been sworn to secrecy to share any more!

Today Emma and casting director Rosie Vogel have been busy picking the models to strut down the catwalk, alongside leading stylist Beth Fenton who was on hand to ensure all the looks were styled to perfection. Yorkshire supermodel and Topshop friend Sam Rolinson was one of the girls who popped in, buzzing with energy and looking amazing despite having just jetted in from NYFW!

No Topshop show is complete without its game changing make-up, and our beauty consultant Hannah Murray has also been in to test out the unruly ‘school girl’ hair and strong lip that make up this season’s look. That’s all we can tell you for now, but don’t forget to tune in to topshop.com tomorrow to watch the show live at 3pm. We’ll also be getting our geek on down at our Oxford circus flagship to capture all the action in virtual reality… It’s safe to say this season is going to be a show like no other!