THE FULL REPORT: MARQUES’ALMEIDA AW14

Who… Marques’Almeida. The Portuguese design duo known for their love of denim, ’90s and bias cuts.

Where… At the Topshop Showspace at Tate Modern’s iconic Turbine Hall, of course! Just hours before fellow NEWGEN Simone Rocha’s takes to the stage.

Front row…  Fashion’s finest faces! Ex-Opening Ceremony buyer and creative consultant Kate Foley cosied up next to fashion consultant Yasmin Sewell whilst the industry’s critics – Alexander Fury, Fran Burns and Emma Elwick-Bates – nodded along to the opening number from War Paint.

The collection in five words…. ’70s-glam meets Fraggle Rock.

What we loved… The duo’s clear move into glamour from their low key and casual denim obsession. This didn’t mean the jean two-pieces were thrown to the wayside but rather updated with decadent fur throws to give them a feeling post-party chic. The silhouettes and the cuts stayed the same with wide leg jeans moving into bellbottom satin trousers in Rothko oranges, Kill-Bill yellows and Clueless-style pale blues. Marques’Almeida went unashamedly upscale.

Inspired by… The most talked about memoir of the past few years, Patti Smith and Robert Mapplethorpe’s Just Kids. The desperate haven turned modern dream palace, Hotel Chelsea, imbued with the nostalgia of its heyday got the pair thinking about incorporating fantasy and glamour into their signature aesthetic.

Hero piece… The shoes! We’ve got a real thing for what the models are wearing on their feet this season and for Marques’Almeida that was fur covered trainers and midi heels.

Hair Loving… “Night bus hair,” was the quote Duffy for Vidal Sasson who gave the girls a true post-partying hair-do complete with in the eyes frizz and a whole lot of backcombing.

Beauty… A hybrid of electric blue eyes and statement red lips.

End Notes… A clear step into a new direction for the duo who clearly have a long and exciting career ahead of themselves. A Marques’Almeida fantasy world is the only one we want to be part of!