TOPSHOP X ADIDAS: BEHIND THE SCENES

Posted on March 20, 2014

The collaboration you’ve all been waiting for has finally arrived! Topshop x adidas Originals dropped today and it’s been flying (or should we say sprinting?) off the shelves. Can’t get enough? We’re giving you a further fashion-sport fix as we go behind the  scenes on the campaign shoot.

Who better than our current model muse Charlotte Wiggins (whose backup career plan was in fact sports science) to show off the collection? The Liverpool lass brought her usual fun loving attitude on set, providing the perfect high energy for the vibrant, sports-inspired line.

Julia Sarr-Jamois – the London-based fashion editor with an eye for achingly cool casualwear, was on hand to style the 20-piece collection to perfection. Showcasing the re-imagined adidas Originals icons, such as the famous three-stripe tracksuit, and Superstar trainer, she shows us how to expertly refresh and reboot your athletic repertoire.

We also caught up with Topshop Creative Director Kate Phelan and adidas Originals Creative Director Josefine Aberg. These ladies certainly know their stuff when it comes to fashion and sportswear, so we took some time to pick their brains about the marriage between the two. Watch the interview below.

Shop Topshop x adidas Originals before it’s gone!

Comments

Feed

You can follow this conversation by subscribing to the comment feed for this post.

I’m certainly very happy to read this blog site posts which carries plenty of helpful data, thanks for providing such information.


Report this comment

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.


Topshop Tweets

Come check out @HATCH_ART illustrating our Oxford Circus window live til 7pm! #HappyHalloween http://t.co/STINOy1vOx
about 5 hours ago

To celebrate our new 5th Ave store, @HaileyBaldwin chats about her NYC life and style. #UNLOCK5TH http://t.co/PqqXrL1OEW
about 5 hours ago

There's free standard shipping to store or home in the UK! Ends midnight. #HappyHalloween http://t.co/g5omqfPsST http://t.co/l4feL4CfUF
about 7 hours ago

Topshop Instagram

10735254_610753089036715_22331980_n
10731799_1587175164836183_1404650074_n
10731541_1410489039236963_1882933821_n


See more snaps

Download our app

Read our blog on the go with the Topshop iPhone app!