TOPSHOP X ADIDAS: BEHIND THE SCENES

Posted on March 20, 2014

The collaboration you’ve all been waiting for has finally arrived! Topshop x adidas Originals dropped today and it’s been flying (or should we say sprinting?) off the shelves. Can’t get enough? We’re giving you a further fashion-sport fix as we go behind the  scenes on the campaign shoot.

Who better than our current model muse Charlotte Wiggins (whose backup career plan was in fact sports science) to show off the collection? The Liverpool lass brought her usual fun loving attitude on set, providing the perfect high energy for the vibrant, sports-inspired line.

Julia Sarr-Jamois – the London-based fashion editor with an eye for achingly cool casualwear, was on hand to style the 20-piece collection to perfection. Showcasing the re-imagined adidas Originals icons, such as the famous three-stripe tracksuit, and Superstar trainer, she shows us how to expertly refresh and reboot your athletic repertoire.

We also caught up with Topshop Creative Director Kate Phelan and adidas Originals Creative Director Josefine Aberg. These ladies certainly know their stuff when it comes to fashion and sportswear, so we took some time to pick their brains about the marriage between the two. Watch the interview below.

Shop Topshop x adidas Originals before it’s gone!

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