Posted on April 9, 2014

We like nothing better than a feel good fashion fix, which is why we’ve teamed up with Fashion Targets Breast Cancer once again – the amazing charity dedicated to saving lives through improving early diagnosis, developing new treatments and preventing all types of the disease. This year we’re showing our love with a cool slogan heart t-shirt, and you’ll be happy to hear that 30 percent of proceeds will go straight to the cause. With this in mind there’s really no excuse to pick one up, raise awareness and fight breast cancer in style.

One inspirational woman doing just that is model and writer Laura Bailey. This year she joined Fashion Targets Breast Cancer alumni including Naomi Campbell, Kate Moss and Twiggy as a spokesmodel for the charity, urging you lovely lot to #wearyoursupport by buying pieces from the collection. We caught up with her to find out what makes the charity so close to her heart.

How did you get involved with FTBC?

I’d worked with FTBC in the past, and this time I said an immediate yes to the chance to be part of an important campaign alongside incredible women and an inspiring team.

How can fashion help the cause?

Fashion Targets Breast Cancer has raised over £13 million for life-saving research – we can all help to raise awareness and donate by buying specially designed products such as Topshop’s tee. The fashion industry offers a dynamic springboard to the campaign, marrying the idea of something we want to wear with something we want to say – or change. We can wear our hearts on our hearts…

What will you be wearing it with?

Pride. And anything – but perhaps when the sun’s shining with my denim cut-offs, or a floral midi-skirt. Or hopefully next week, just my bikini.

How would you describe your style?

English, emotional, eclectic, impulsive. Rapunzel in hi-tops.

Who inspires your style?

Three women whose style (and more) I’m always inspired by are Amanda Harlech, Bella Freud and Lou Doillon. And Catherine Deneuve is forever my beauty icon.

Your career has spanned model, writer, BFC ambassador and more. What’s been the highlight?

I tend to be most excited about the here and now, and rarely look back. But the most fulfilling fashion experiences are always thanks to inspiring collaboration, whether that’s with a photographer, filmmaker, stylist or designer. I recently loved working with jewellery designer Solange Azagury Partridge on ‘Metamorphosis,’ a stop-frame animated film where I worked alongside dancing gold skeletons and a Pandora’s box of treasures. And on the flip-side, much as I thrive on teamwork, I’m also happy travelling alone, with just my camera and notebooks, far from the maddening crowd.

What are you most proud of in life?

My extraordinary kids.

What advice would you give to yourself in your late teens/early 20s?

Relax. Have faith. And don’t give up French.

What does the next year have in store for you?


Make like Laura and support Fashion Targets Breast Cancer by picking up a Fashion Targets ‘Love’ Tee.



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giving back to an important cause such as this is great. Keep it up Topshop.

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Good for you, Topshop! Fashion Target Breast Cancer is, indeed, a worthy charity to team with, and I am confident your sweet-looking tee will contribute mightily to their effort.

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Good Job TOP Shop! I hope they would support
Holistic Cure to Cancer as well; it is a method that encourages healthy living even after surviving Breast Cancer.

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