IT’S PLAYTIME

Posted on July 9, 2014

Summer’s here! We’ll be spending our sun-drenched days at New York’s recently opened Playland Motel, an urban oasis of thumping disco beats and lovingly crafted cocktails. As well as its twelve plush rooms, the motel is home to a diner, pizza joint and an outdoor bar that doubles up as a city beach. And, if that wasn’t enough of a reason to visit, we’ll be throwing a party here every Sunday through to 31st August! Head down to Summer Sundays to get your dance on to the coolest DJs around, plus snap a selfie in our photobooth for the chance to win a $500 shopping spree at Topshop! Here’s the need-to-know-now on this party playground…

The Vibe:

Somewhere between art gallery and sleep-away camp sits the urban beach resort that is Playland Motel.

The Crowd:

In a word, cool. The scene is young, creative and well coifed; they are New York trendsetters tired with the Montauk scene and fully embracing this grown-up holiday camp.

The Décor:

It is kitschy and camp (in the best way). The formula isn’t dissimilar to hipster hotspots Surf Lodge and Ruschmeyer’s, where everything has been imagined through a Wes Anderson filter. By this we mean the Instagram-ready sandy gravel backyard is all colourful parasols, plastic palm trees and paddling pool. Let those childhood memories come swimming back.

The Stereo:

Starting this weekend Topshop will be hosting the hottest party in town with our exclusive Summer Sessions. It’s a chance to dance like there’s no work tomorrow and soak up top flight musicians, with the über talented Neon Indian kicking it off. Otherwise the bar is home to a carefully curated mix of disco, house and electro.

Where to stay:

The 12 cosy rooms have each been decorated by one of the Playland Motel’s inner circle of artist friends. Given free reign, they have put their unique touch on the interior design, which the motels website describes as ranging from a “hot-and-heavy girlhood frolic with glitter sunburns, ponies, and wet swimsuits” to “iconic, pop detailing with a contemporary beach feel.” Side note: paying homage to the site’s original tenement housing, the snug rooms share communal bathrooms – talk about a quick way to make friends!

What to wear:

There’s an unwritten uniform of tropical prints, snapbacks and denim onesies. Owner Jamie Wiseman once (half) joked, “bikinis are encouraged.”

What to eat and drink:

With Brooklyn’s cult foodie hangouts Rosarito Fish Shack and El Almacen already part of the Playland Motel owner’s stable, you would be right to expect a lot from the food. There’s a pizzeria that has artisanal standards and a penchant for reggae beats on site and a tavern, which partners with like-minded restaurateurs for the season. For all of you over 21 there’s cocktails and craft beer to sip on.

Join us every Sunday through to 31st August for Summer Sundays at Playland Motel. #TOPSHOPXPLAYLAND

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I recently visited New York City and this post has made me miss it even more! Great post, and Playland Motel sounds awesome!

Olivia xo


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