ONES TO WATCH: NEWGEN SS15

With fashion week just a matter of weeks away, the British Fashion Council announced the eight fledgling fashion labels that will be getting a well-deserved boost of NewGen sponsorship. As supporters of the showcase, we’re extremely proud to be helping make these up-and-coming designers route from sketching to catwalk smoother.

With some notable graduations (ahem, Simone Rocha) since last season, AW14 promises some new faces on the block (looking at you Faustine Steinmetz). Each lucky NewGen-er will receive a chance to show their salt at fashion week and receive mentorship from the BFC over the course of the season.

So c’mon who are they?

Credit: www.1205.eu

1205

What they’ve won: catwalk sponsorship.
What they do: slick modern tailoring in feminine fabrics.
Get the Look: crisp shirt + awkward trouser + head boy shoes

 

Credit: Facebook, Lucas Nascimento

Lucas Nascimento

What they’ve won: catwalk sponsorship.
What they do: minimalist knitwear with shocks of colour and oversized outerwear.
Get the Look: jumper dress + duster coat + sleek stiletto

 

Marques’Almeida

What they’ve won: catwalk sponsorship.
What they do: frayed denim, frayed silk and (wait for it) frayed velvet all with a perfect clumpy-cool shoe.
Get the Look: denim + denim + track heel shoe

 

Ashley Williams

What they’ve won: presentation sponsorship.
What they do: tongue-in-cheek prints and quintessentially east London styling.
Get the Look: pencil skirt + print + pool slide

 

Credit: www.danielleromeril.com/

Danielle Romeril

What they’ve won: presentation sponsorship.
What they do: unconventional fabrics tailored into sophisticated silhouettes.
Get the Look: unexpected sheer + tailored separates

 

Credit: www.faustinesteinmetz.com

Faustine Steinmetz

What they’ve won: presentation sponsorship.
What they do: labour-intensive handcrafted textiles in familiar silhouettes.
Get the Look: look-a-like denim

 

Ryan Lo

What they’ve won: presentation sponsorship.
What they do: if Harajuku girls had couture dresses.
Get the Look: frills + pink + bow

 

Credit: Instagram @claire_barrow

Claire Barrow

What they’ve won: exhibition sponsorship.
What they do: Where craft and fine art meet Punk.
Get the Look: leather jacket + print dress in moody colours