FASHION EAST SS15

Lulu Kennedy’s pet project Fashion East is kind of a big deal. It’s basically THE show to go to if you’re at London Fashion Week. From a slogan-toting Henry Holland to a colour-blocking Roskanda Illinic, Fashion East has been the breeding ground of some of the most exciting new designers out there and Topshop have been a long time sponsor of the initiative.

With Net-a-Porter founder Natalie Massnet and fashion critic du jour Alex Fury say front row there was no question this show was a biggie. Last season it was an all girl affair, but with Ashley Williams taking on her own unique presentation area with NEWGEN sponsorship, Ed Marler joined Louise Alsop and Helen Lawrence as the trio of choice. Here’s our quick rundown…

HELEN LAWRENCE

Buttermilk yellows and pastel pinks took over Helen Lawrence’s collection of graphic separates. From faux-plastic armour-style tops to pleated dusty skirts, Helen was inspired by subversive images and other-worldly visuals to create cell-like edges to her line. The key piece? A striking necklace-cum-vest made of circular bone pieces and threaded onto chain. The models were fresh faced with dewy skin and a slick of vanilla paint through their hair.

LOU ALSOP

We were back to the ‘90s with Lou Alsop’s line of bodycon minidresses, strap-tastic shifts and fraying galore. The designer who’s best known for lots of layering and oversized shapes decided to keep with a little layering but head into spring with super light fabrics of organza and cotton. Accessories were also a key element with kooky Baby G watches and white Van trainers as the final touches.

ED MARLER

“It was inspired by a troop of Vampires,” said Ed Marler who cast alternative models to sport his collection covered in embellishment, ornate buttons and religious iconography. There was no stopping the overt decorations with lace-up jeans, tapestry jackets and high camp headwear.