Marques’Almeida are Marta Marques and Paulo Almeida – the fashion world’s ultimate ones to watch and our latest designer collab! After studying at Central Saint Martins, the Portuguese pair were snapped up by style tastemakers Fashion East and later NEWGEN, allowing their signature ’90s-inspired collections to become a regular fixture at London Fashion Week.
Marques’Almeida x Topshop is like a capsule collection of their greatest hits – think frayed denim alongside taffeta tailoring, Matrix-style leathers and bright fur accessories with a raw, deconstructed vibe. We caught up with Marta to hear more…
Did you have a starting point for your Topshop designs?
Me and Paulo went through piles and piles of old magazines like The Face and i-D magazine – it’s that ’90s aesthetic that we feel instantly connected to. We looked to Melanie Ward’s styling – think cool parkas worn over an incredible ’90s Valentino gown – it has a freedom and randomness to it that doesn’t happen so much today.
What else inspires you?
My younger sister Sofia. When we were studying our BA in Portugal she was this moody teenager who didn’t really care about a thing – just wore a tracksuit with an old t-shirt but still looked really cool! That’s the attitude behind the collection.
What’s the story behind the campaign videos?
We’re completely obsessed with ’90s band Skunk Anansie so modelled the set on their ‘Hedonism’ video. Our campaign is just about normal teenage girls bored in their bedroom – playing on their phones and taking selfies instead of doing their biology homework! We’re really close to all the models in the campaign – they’ve been walking in our shows from the beginning and we even managed to drag my sister in too. That took a lot of persuading!
What can people expect from the collection?
Well of course there’s denim! The denim branded t-shirts and frayed edges that make up our brand DNA, as well a really easy knitted jersey designs in bright fluro colours. I’m in love with the eveningwear – tafetta tailoring inspired by teenage stars on the red-carpet in the noughties.
Are you excited for launch day?
We’re on the edge of our seat to see how people will wear it. As soon as it launches we’ll just be scrolling through Instagram to see how different girls style it in their own way. We think Topshop girls will definitely identify with the grungy spirit.