5 THINGS WE LEARNED AT OUR NYC PREVIEW

We gave a sneak preview of our new 5th Avenue store (opening Wednesday at 12pm – don’t forget!) to a select number of digital editors and bloggers. Shopping, selfies and swooning ensued…

1. OUR STYLE INSIDERS ARE SERIOUSLY GORGE (AND LOVE SHOPPING AS MUCH AS WE DO)

Hailey Baldwin, Kate Foley and Julia Restoin Roitfeld all rocked up in their finest Topshop gear to browse the new store and meet some of the digital editors around. Hailey rocked a polka dot mini dress whilst Kate kept it minimal in culottes and Julia stuck to her classic all black ensemble. There was no messing around when it came to shopping and the three of them immediately heading to our chic Personal Shopping areas to get the special treatment.

2. BLOGGERS SHARED THE LOVE

From Denni Elias of Chic Muse‘s epic eye liner to Fashion Guitar‘s Charlotte Groeneveld’s sumptuous grey jumper, we were swooning over star bloggers who came out to browse our new 5th Avenue store. “It’s so beautiful, light and spacious,” said Charlotte, “I just have to have that patchwatch fur coat!” For Christina of Trop Rouge it was all bout the mini skirt, “I’m so into mod style at the moment and these minis are just perfect,” she said. “I love having a bit of true European style in New York!”

3. EVERYONE LOVES A BABY HUSKY

We partnered up with our bros at Topman for our preview event but as well as there being lots of eye candy on hand, there was also an unexpected visitor in the shape of a tiny baby husky! Blogger Justin Livingston brought along his new little pal Puck – a miniature husky that got a lot of attention. Cute or what?!

4. MADELINE POOLE IS THE QUEEN OF NAILS

Alongside the live DJ – with tunes from the lovely Kitty Cash DJ – complimentary makeovers and Twitter Mirror action, nail star on the rise Madeline Poole was on hand (literally) to provide edgy 5th Ave nail art. Faran Krentcil – Digital Special Projects at Elle – turned over her paws for a seriously glittery effect.

5. THE TWITTER MIRROR IS AWESOME

The Selfie has moved on and thanks to our friends in blue we had our very own Twitter Mirror in which bloggers, editors and our Style Insiders could use to share their selfies direct from the store. Want to see more? Check out our Twitter page to get the low down.