PETER PILOTTO SS10

Fine darting, perfect structuring and folded drapery ruled supreme at Peter Pilotto, bringing about an effortless collection of brilliantly wearable pieces we’re pretty sure we need to own right away! Of course everything was printed in the pair’s inimitable style, but done in such a way as to be non-obtrusive and totally chic.

Tiny shorts sheltered under high waistbands, dresses had uneven hems, and swathes of fabric folded themselves into fabulous jackets. It was all played out under a beautifully dramatic umbrella of sea greens, jewel purples and azure blue, with deepest black and grey thrown in for balance. We’re lusting over the amazing blazers already!

JONATHAN SAUNDERS SS10

Jonathan Saunders’ SS10 collection was like standing in a wide open space - totally tranquil and tantalisingly calm. An ocean of whites and sof pastels lapped over sporty fabrics and fine tailored clothes. Whispers of organza caressed arms and legs and peeped out from beneath heavier layers, while flashes of fluro and nature-like greens dragged imaginations back into the present.

There were mesh panels and belted waists, asymmetric shoulders and geometric designs which had the designers' signatue touch but adecidedly more ladylike and sohpisticated feel. Saunder's says he was inspired by films of old, nineties photography and pharmaceutical packaging when creating his sweet-as-sugar designs – whatever it was, it worked and we love it!

IF ONLY ...

We we're handed a copy of Lost+Found outside Erdem yesterday and after flicking through it, we just can't help but wish we we're Brigitte Bardot!  

FASHION EAST SS10

The lovely Lulu from Fashion East has been blogging for us straight from the front row all week so we we’re particularly excited to go down to Somerset House and see her show! Always one to spot the most exciting young designers and propel them onto the London scene, Fashion East has become one of the hottest tickets in town ... everyone from top fashion critic Sarah Mower to Victoria Beckham was there to see who Lulu was supporting for SS10.

And what a cool show it was! Set in the vaults below Somerset House, the catwalk snaked around corners and even ended up outdoors where fashions most respected were greeted and seated. For SS10, Fashion East gave Holly Fulton, Heikki Salonen and Michael van der Ham the opportunity to present their collections to fashions most respected figureheads.

Back with Fashion East for the second year running, Holly Fulton has gone from strength to strength. Blazing with colour, texture and not holding back on the bling, we can see why Holly won Scottish New Designer of the Year! A homage to Eduardo Palozzi’s Wittgenstein in New York Holly’s SS10 collection had a sexy, graphic, art deco vibe which made the front row sit up and pay attention! Holly’s sharp yet simple shifts in acid yellow, bright turquoise and orange were adorned with hand drawn graphic prints embellished with Perspex, Swarovski crystal and metal that were definitely a hit with the front row.

For SS10 and his debut with Fashion East, Heikki Salonen created a collection entitled Cool Kids Never Have The Time. A dark collection that we can see all the cool girls who love a bit of downtown cool rushing to buy, the collection gave wardrobe classics a laid-back vibe. In neutrals, blacks and whites and various shades of Ecru, shapes were simple but given an unexpected, detailed twist when zips, buttons, seams and pockets were given a decorative turn.

 

After causing a stir at Central Saint Martins' renowned MA show last season, Michael van der Ham made his debut at London Fashion Week with Fashion East for SS10. Sourcing designs from different decades of the 20th century to create his collection, the up-and-coming designer merged vintage embossed jacquards, silk tulle, sand washed satin and foiles with synthetic crepes and organza metallic jerseys to create pieces that excuded dishevelled luxe. Also clashing textures, prints and colours to create a collaged effect, each of his dresses have an individual touch.

 

Oh yes and did we mention how muh we loved the goodie bags? Best one so far! Thanks Lulu ...

ERDEM SS10

This morning we ran over the bridge to Erdem Moralioglu's show in the Queen Elizabeth Hall at the South Bank Centre ... so happy we made it!!!

A huge fan of Erdem, his show was at the top of our must-see list for SS10 ...

And to no one's surprise, Erdem sent a truly beautiful collection of dreamy dresses in whimsical prints down the catwalk! Ah ...

Just loved his use of black and white for SS10 - something quite different for a designer who's known for his eye-popping hues!  

They had a Japanese feel which everybody LOVED!!! Now all we need to do is lay our hands on The Merchent Ivory films which inspire Erdem season after season, curl up on the sofa and dream of going to a party dressed in one his frocks ...