Inside-Out - The Official Topshop Blog: SNAP HAPPY

Get set to have your pulse rate quicken because fashion’s finest founding photographers have landed in one must-see exhibition!

Believe it or not, there was a time when photography was considered a lesser fashion medium than the more prolific illustration that pre-1920s magazines put to use. Then one day Vogue hired Edward Steichen, who fit in with the magazine’s new modernist leanings. His Pictorial style helped to bridge the gap between drawings and the sort of style imagery that we’re familiar with today, and it’s at this point in history that Six Masters of Photography sets its scene.

Bringing together the collective genius of Steichen, Erwin Blumenfeld, Guy Bourdin, William Klein, Helmut Newton and Norman Parkinson, the exhibition documents the very earliest widespread use of camera images in fashion publishing and explores the ways in which photography today is still so heavily influenced by its forerunners.

Social context aside, this is an amazing opportunity to see some simply stunning pictures and get a huge heap of style inspiration. It’s on at the Diemar/Noble Photography Gallery until July 11th, so get your skates on and go have a look!