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It’s time to find yourself a quiet corner and a comfortable chair because in the UK our AW zine, has just landed on Topshop.com.

Browse all the latest trends and scroll through oodles of new season style; check out what key pieces we’re all after and be inspired by some beautiful photoshoots and amazing ideas! From brand new accessories and make-your-own fashion pages, to style-based playlists and a walk in the woods, this style bible has it all.

Plus, now it’s live online you can read it wherever you like, as well as shopping straight from the pages! That’s right - we’ve successfully removed the need for any of that pesky waiting-to-shop - fabulous fashion is mere clicks away!

We’ll be sending out a copy of the zine with all orders from September 17th. So go take a look, take a read and get lost on a stylish flight of fancy!

BEST IN SHOW WITH TOMMY TON - DAY 4

We love the exclusive shots that renowned blogger Tommy Ton took of the style set attending the shows at the Topshop show space during London Fashion Week!

See the rest of Tommy's shots of fashion's serious players here and be sure to check out his blog Jak & Jil - we can't think of a better place to get tonnes of new season style inspiration! That is apart from on here ofcourse... 

BIP & MARGOT DRAW LONDON FASHION WEEK

 
Bip & Margot have captured the looks that Heikki Salonen,Simone Rocha and Felicity Brown sent down the catwalk at the Fashion East show. What fun!

TOPSHOP PERSONAL SHOPPERS HIT FASHION WEEK!

First things first - shoes! What shoes to wear!? We went for some comfortable ones - perfect for running around the shows all day! We've gone accessory mad to style up our all-black outfits.

 
 
Rush, rush, rush this morning! Appointments before the show mean a quick dash from work to the Topshop show space, but we're all in good time to see the fabulous Fashion East followers. Check out these Miu Miu beauties!

 

We were most excited to see Felicity Brown's collection and, as expected, it was amazing! The music was so right; The Wild Beasts were the perfect background to this magnificent show. The colours, the detail, the dresses were all so fabulous and feminine - each piece had the perfect contrast of a feminine silhouette and sharp colours. Such statement pieces! We noticed the buyer next to us was madly emailing his director about needing the entire collection - he called it extravagant but fabulous - need we say more?

 

Simone Rocha was next, which explains John Rocha's front row seat! The collection comprised simple clean-cut tailored pieces. We loved the pink perspex bag against the clean white lines and soft silk chiffon. The colour pallette was white with random splashings of fluoro pink - very contemporary.

 

And the show was over. Lulu Kennedy did an amazing job again!

Book in for an appointment with our Personal Shoppers for your AW style update!

THE FULL REPORT: FASHION EAST

It was Fashion East's 10th anniversary show today and boy were we proud of Lulu and her team! It was an amazing show with Heikki Salonen, Felicity Brown and Simone Rocha presenting their collections for SS11 to a packed house who couldn't wait to see their creations. Known for being a high energy snap shot of what's cool and directional in London right now, as usual, this was one of the coolest shows of the week!

Heikki Salonen

We got chance to hit the skate ramp with Heikki Salonen's SS11 collection! From the names of the clothes to the inspiration behind each piece, everything found its roots in boarding and Native Americans. What came out of this unlikely collaboration of ideas was a selection of perfect, pared-down, loose tailoring. Destroyed hems hung off structured lapels, slim-fit trousers sat under long, sheer shirts and the occasional ruffle gave the whole thing a feminine touch. Throw in a couple of wild monochrome prints and you've got a collection that had us whooping in the aisles. 

Felicity Brown

In a palette of vibrant turquoise, jade and sunset pink, and played out with rough-shorn edges, Felicity Brown's Fashion East debut sashayed along the catwalk to wild acclaim. Simple, layered silk t-shirt shapes rubbed shoulders with demure tailored skirts and slinky dresses fronted by massive fabric ruffles. Cool femininity was key and mini skirts gave rise to vertiginous shoulder and neck ruffs with an occasional asymmetric line. We want to put our names down for a pair of the round sunglasses the models wore, as well as at least one of everything else! In our dreams right? 

Simone Rocha

We loved everything about Simone Rochas' collection. The simple whites, the popping pinks, the fallen-off hems and sheerest layering. Boxily structured tux jackets balanced out knee-skimming shorts and perfectly deconstructed shirts were crowned with aluminium collars. Next season's penchant for Perspex was evidenced in her awesome box clutches, and there was a nod to bohemia in tumbling tulle ruffles. Loved the textures, loved the buttoned-up undone-ness of it. All we need now is for summer to get a move on…