It’s all go-go-go in Topshop HQ as we get closer to our 10^th anniversary of sponsoring NEWGEN! London Fashion Week is just around the corner and as well as getting excited about celebrating our very own birthday, we can’t wait to see what our super talented coterie of NEWGEN designers will send down the catwalk for AW12.

From left to right - shots from J.JS Lee and JW Anderson (women) SS12 shows.

With David Koma, Holly Fulton, Michael van der Ham, Simone Rocha, J.JS Lee and JW Anderson (women) all winners for the season ahead, we couldn’t be prouder to be NEWGEN’s sponsors. These are the names to look out for AW12 so scribble them down and keep them at hand for when February is here. Sure to be a favourite with all the editors, stylists, buyers and bloggers who’ll be doing the rounds at London Fashion Week, you’ll be hearing much more about these rising talents in the coming months.

Shot from Holly Fulton's SS12 show.

Our congratulations also go to Christopher Raeburn, Thomas Tait, Nasir Mazhar and SISTER by Sibling who will be staging presentations or installations for the style sets' viewing pleasure next season too. Designers Huishan Zhang, James Long, Lucas Nascimento, Palmer//Harding and Tim Soar (women) will all also receive funding to take part in the NEWGEN exhibition that takes place at Somerset House during Fashion Week each season.

From left to right - shots from David Koma and Simone Rocha SS12 shows.

Through the NEWGEN scheme, we've been supporting up-and-coming British design talent since 2001. Set up by the British Fashion Council in 1993 to showcase the UK's most prolific young design talents, previous winners include Alexander McQueen, Matthew Williamson, Giles Deacon, Jonathan Saunders, Christopher Kane, Marios Schwab, Richard Nicoll and Erdem.

Be sure to check back beween Friday 17th - Tuesday 21st February for all the best bits from London Fashion Week! We'll be blogging from the front row as well as backstage at the Topshop showspace to bring you an insider view of all the action. And if you want a refresh of the SS12 shows, take a look here!

There's not been a lot of work going on here today, because pretty much all day we've been glued to the live stream of SHOWstudio's first film of the year. Starring ultra-cool model Karlie Kloss, the film showed behind-the-scenes footage of photography royalty Nick Knight shooting a catalogue of our designer collaborations. The pieces that have been created by NEWgen winners just for you found their way onto the film and we've been entranced. In fact, seeing Karlie pulling moves in Mary Katrantzou's collection was almost more than we could handle - the pieces are incredible and we can't wait for them to touch down in February! Mary's signature prints are in evidence, as well as her beautiful Pheasant Dream dress, which absolutely every girl at Topshop HQ is lusting after. A flash of colour and and a dash of style perfection - we don't think we've ever been so excited!

Dominic Jones has done extremely well for himself since dropping out of his course in Jewellery Design at the Sir John Cass School of Art and Design. Not only has he become the first jeweller to be included in the official London Fashion Week  London Fashion Week show schedule, but he's also been championed by Anna Wintour, and was named jewellery designer of the year at the Elle Style Awards 2011. His punk inspired designs have become almost cult favourites amongst fashion insiders and are often sported by his muses who include Florence Welch and Alice Dellal.

Jones’s signature style comes from blending tough bold pieces with a feminine elegance. One of his first designs to really garner critical attention was his gold knuckle-duster ring, which is perfect for girls who are a wild child at heart.

For SS12, Jones took gothic cathedrals and Soviet sculpture as a starting point for a collection that was slightly more abstract than his past work. The influence of stained glass windows could be seen in the use of brightly coloured gems, while the inclusion of uncharacteristically delicate chains gave the collection a regal theme. This wasn’t a complete departure from the punk pieces that have made the jeweller’s name though, as there were plenty of chunky rings, earrings and studs on show. In particular, the cathedral spire inspired oversize pointy rings and triangular necklaces were trademark Jones.

For this collection, there was an expanded use of semi-precious gems, with elements like moonstones and amethyst worked into the pieces, making this the designer’s most grown up work to date. At only 25, Jones is already making a name for himself as one of London’s boldest young talents, and from the look of this new collection, his star will only continue to rise.

Out of all the Fashion Weeks, London is known for its up-and-coming designers who push boundaries and always innovate. The British Fashion Council’s NEWGEN scheme which we are super proud to have been sponsoring for nearly 10 years is in part responsible for the wealth of talent on show in London. You see, each season, it offers a host of young stars the opportunity to showcase their work to the world’s most influential press and buyers.

One of our favourite collections for SS12 came courtesy of the NEWGEN designer J. JS Lee who showed in The Portico Rooms at Somerset House. Designer Jackie Lee only graduated last year and as you’ll see from our backstage shots, there’s a reason the style set turned out in full force to show their support.

Having worked as a pattern cutter at Kisa in London for two years, Seul born Lee decided to study for a Masters in womenswear at the one and only Central Saint Martins. Her 2010 graduate collection won her many an accolade at the school's renowned MA graduate show. No-one quite blended the masculine and feminine in such a unique way.

For SS12, Lee wanted to create a capsule wardrobe for the modern woman. Sleek clean lines and subtle tailoring were at the core of a collection that relied heavily on the ideas of androgyny and minimalism. Simple shift dresses, jackets and trousers in navy blue, orange and ivory showed where Lee succeeds: in basic pieces, that are well made and super sleek. 

The drop waists and boyish shapes that clearly referenced the 20s flapper girl silhouette were made current by peter pan collars and cut-out backs. There was also a hint of traditional Japanese dress in the use of diagonal and asymmetric lines - a kimono style cream dress with a heavy box panel front was absolutely beautiful.

The brilliant-white metallic, single-breasted trouser suit was the most extravagant piece shown and really showed how Lee is able to blend luxury with simplicity for an effortless dose of style. Put this girl on your radar! We think you'll be hearing her name a lot more next season.

Here at Topshop, we're huge fans of David Koma. After working with him on a collaboration last winter, we couldn't have been happier when he was awarded his first solo show at London Fashion Week through our sponsorship of NEWGEN.

For the last two seasons, David has shown back-to-back with Holly Fulton so his debut show at the Topshop showspace on Tuesday marked a new chapter for David as a designer, and David Koma as a brand. As would be expected, David was nervous backstage, but as his first SS12 looks made their way down the catwalk to the beat of tribal drums, we knew that this show was going to be a hit with both the press and buyers.

Since graduating from Central Saint Martins just three years ago, David has remained focused, continuing to explore the body-concious silhouettes which first brought his graduate collection to the style sets' attention. And while his SS12 collection may have remained fiercely tailored, it also felt decidedly fresh.

Departing from black, bright white ensembles opened David's show. Interspersed with flashes of tropical colours - lemon, fuschia, and turquoise -  and embellished with iridescent Perspex discs designed in collaboration with jewellery designer Sarah Angold - the final result was absolutely stunning.

Inspired by Polynesian tribal paint and the artist Jim Koon, David's collection had an exotic, far-way feel which we'll definitely be seeing a lot of next summer. Graphic, geometric patterns with a minimal, almost sci-fi allure were set into his light wool and devore dresses so they appeared to be painted onto his models' bodies.

Peplums made of intricate leather fringing and pleats enclosed the waist and added to David's signature vision of a strong, powerful woman. His final looks made up of contrasting black and lemon shades and covered in iridescent sequins, were especially striking.

While we'd never say no to a David Koma dress, what we loved most were his skin-tight leg-lengthening trousers which were shown teamed with close-fitting, culptural waistcoats and jackets. As he told us backstage after his show, these marked something new for him. Watch this space - we have a feeling that this is still only the beginning for David Koma.