WHAT WE LOVED AT PARIS FASHION WEEK

Posted on March 5, 2014

1. THE CHANEL SUPERMARKET

Instagram @caradelevingne

Gone are the days of popping out for milk in your onesie. This season grocery shopping went high fashion as Karl Lagerfeld transformed the Grand Palais into a full-blown supermarket for his Chanel show. Cara Delevingne and co strutted down aisles stocked with Chanel-themed food like haute Ketchup and eau de Chanel, before joining Joan Smalls for fun-times in a trolley – or what looked like the most stylish episode of Supermarket Sweep, ever.

 2. KENDALL JENNER’S MODEL MOMENTS

Instagram @kendalljenner

Kendall Jenner took Fashion Month by storm! As well as a catwalk stint in New York and hanging out with Anna Wintour at Topshop Unique, the 18-year old jetted off to Paris to walk for Givenchy AND Chanel – two of the biggest cheeses at PFW. It’s safe to say she’ll no longer be known as just ‘Kim Kardashian’s little sister.’

3. ROCK ‘N’ ROLL AT SAINT LAURENT

Instagram @mileskane

Hedi Slimane’s AW14 collection looked to the mods of ’60s Carnaby Street, with shift dresses, swing coats and knee-high boots making it the grooviest show of the lot. The crowd was equally rock ‘n’ roll, with rocker lads Alex Turner and Miles Kane turning up in matching leather trousers, before sneaking backstage to see fellow Northerner and Topshop campaign model Sam Rollinson.

4. ANNA DELLO RUSSO’S OUTFITS

Instagram @anna_dello_russo

Everywhere we looked at PFW, there was Anna dello Russo rocking another incredible outfit on the FROW, (we’re talking AT LEAST three outfit changes a day). She wowed crowds with a fabulous tribal look at Celine and was never without her show-stopping accessories, including an oversized pink trilby that would give Pharrell’s hat a run for its money!

Missed all the goss from London Fashion Week? Read up on the shows right here on InsideOut

FASHION WEEK FOR ALL!

Posted on March 3, 2014

At Topshop we think just like stylish goodies, Fashion Week shouldn’t just be reserved for the mag editors and fashion-loving celebs. That’s why this season we opened up the mezzanine of our Tate Modern show space to the public and live streamed the action to five lucky winners at our flagship store. But this wasn’t just any old live stream – we teamed up with tech guru Inition to allow our winners to watch the show in virtual reality! 

Intion is a small, cutting-edge company based in London’s Shoreditch, who use their incredible tech savvy to create experiences like no other. Among the many cool projects they’ve dreamed up is a virtual game that allows people to ‘fly’ through mountains and cities, as well as shooting the first ever 3D footage in the wild for the BBC. We caught up with the Inition boys in the aftermath of Fashion Week for a virtual chat (naturally!) about the show. 

How was it partnering up with Topshop?

It was great! It was a tough project but there was a great sense of adventure as we were creating something that no-one had done before. In many ways Topshop are ideal Inition client: they have great content, and were willing to take the risk to do something ground-breaking and paradigm shifting.

Were you happy with the reaction?

The coverage actually surpassed our expectations. The reaction of participants instore was brilliant and the crowds forming outside the Topshop store was remarkable to see. The public reaction to the piece was great and the technology community has been overwhelming – it’s raised the bar for future use of technology at Fashion Week.

Do you think fashion and technology make a good match?

There are some very clear overlaps. Wearable technology such as Google glasses and Apple’s planned iWatch are some obvious examples. When technology becomes invisible and seamlessly integrated into our clothing, that’s when things like wearable displays really take off.

How does London inspire your work?

Every time we leave the office and wander around, there is a new installation, street artwork, exhibition or just an unusual sight that can spark the imagination. Places like the Barbican, Tate, ICA have amazing events programmes that bring together creatives from all over the world. Here in Shoreditch there is a constant feeling of change that keeps things fresh.

What’s the future for Inition?

We’re very excited about virtual reality hitting the mainstream. Virtual reality is the ultimate interface to the digital world, with the ability to take you anywhere, any time, any place. We can build fantastical imaginary worlds or put you in remote places that make you feel like you are actually there. The possibilities are almost overwhelming as they are endless. If you can imagine it, then someone will be able to build it!

We also wanted to hear from the girls who experienced our virtual reality show first-hand. HayleyMariaNatashaSarah and Joanne were the five lucky fans who won a seat on the virtual front row, by sharing their London Fashion Week style through Instagram and Twitter. We spoke to three of the girls over Popchips and Zico water to see how they found it.

Hi girls! One word to sum up your virtual reality experience?

Natasha: Surreal.

Joanne: Incredible.

Hayley: I’d say surreal too.

What were the most exciting bits?

Hayley: Trying to explain the experience is so hard because it felt so real! You would turn and see the people next to you and the people in front. I could even make out Kate Moss and Kendall Jenner sitting a few seats away from me in the front row! It honestly felt like you were really there.

What did you think of the custom made headsets?

Natasha: They were really cool – I felt like I was in Tron!

Joanne: As soon as the show started I completely forget they were on my head because I was so into the experience.

Any favourite looks from the show?

Natasha: The grey knee-high suede boots that Charlotte Wiggins wore.

Joanne: My favourite was the long fur gilet and grey jumper with a crisp white shirt underneath.

Best celebrities at the show?

Hayley: I adore Kendall Jenner, and was so excited to know she was there. My favourite blogger Danielle Bernstein was there too and I’m such a massive fan of hers and was so excited to know I was there watching it ‘with’ her.

Do you think more people should get to come to Fashion Week?

Natasha: Tickets are hard to come by, but Fashion Week is becoming more and more democratised. I know some people think this is a bad thing, but fashion should be available to all – and developments like the virtual reality mean that more people will get the chance to get that front row feeling.

Missed the show? Watch it on demand and read all our LFW show reports on the blog

A WINNING WEEKEND AT LFW

Posted on February 24, 2014

Our Topshop Unique show is talked about by some of the hottest journos in the fashion biz, but it’s your opinion that really counts. Each season we ask budding fashion critics to review our LFW spectacular via Twitter. For SS14, Georgina O’Callaghan’s 140 character review summed up the new collection perfectly, tweeting: “I loved the warm colours and Moroccan vibe.” We couldn’t have said it better ourselves! Her winning words earnt her two tickets to our AW14 show at the Tate Modern, plus a night in a swanky London hotel with £250 to spend at our flagship store. Lucky or what?! Here’s how she got on…

In the New Year, I decided that one of my goals for 2014 was to go to London Fashion Week, but never did I dream I would be attending the Topshop Unique AW14 show as a guest just two months later! I was beyond surprised to hear that I had won the SS14 tweet off and the prize was truly a once in a lifetime experience.

THE SHOW

As excited as I was for the show, I was incredibly nervous to be in the same room as Kate Moss and Anna Wintour! We arrived early to be greeted by the Topshop team an the atmosphere was already buzzing with anticipation. Security rushed through the likes of Kendall Jenner and as we entered the Tate Modern space we were greeted by champagne, canapés and healthy fruit juices.

As we seated ourselves we began to recognise fashion faces and celebs including actress Ashley Madakwe, model Poppy Delevingne and the main man himself, Sir Phillip Green. The show began with a burst of music as models like Malaika Firth and superstar Jourdan Dunn took to the catwalk. The colour palette featured blues, berries, browns and mustards and the materials were heavy and luxe. Whilst the SS14 collection had a Moroccan vibe, this time saw a ’70s throwback with a modern twist. The show closed with the models marching down the catwalk to Beyonce’s anthem ‘Run The World (Girls)’ and huge applause from the crowd. A definite success!

THE HOTEL

We took ourselves down to Knightsbridge for a coffee and a spot of window shopping in Harrods. After lusting over all the luxury fashion it was time to check into our hotel in Mayfair, No 5 Cavendish Square. Right around the corner from the Oxford Street Topshop store, it was the perfect location and the hotel was really elegant with a brilliant view of the square. We decided to go for our evening meal at a cute little seafood restaurant just off Oxford Street called the Cape Town Fish Market, where the mood was relaxed and the cocktails flowed!

THE SHOPPING

Monday began with a continental breakfast in the hotel restaurant, where I spent a few hours writing up my notes from the show. We had a lazy morning before checkout at 12pm, to prepare ourselves for a full day shopping at the Topshop flagship store. I wasn’t sure that we could fill five and a half hours before our train home but we certainly did! With the £250 spending money I got myself some boots, a beautiful jumpsuit and a vintage looking skirt, whilst my boyfriend bagged some shoes and a t-shirt at Topman.

As I sat in first class on the trip home I was exhausted, yet on cloud nine after such an amazing trip. The experience meant the world to me and confirmed how much I love the fashion industry. It really was a once in a lifetime prize and I am forever grateful to the Topshop team!

Watch this space to find out who won this season’s LFW Tweet Off!

TAKING A SHINE TO MARGARET ZHANG

Posted on February 20, 2014

Whether dressed down in plaid or hitting up the front row in her signature layered tailoring, Ozzie style guru Margaret Zhang has got us drooling over her daily looks on her blog Shine By Three. But this 20-year old isn’t just a pretty face with a killer wardrobe – she’s also a talented photographer, Harper’s Bazaar Australia contributor and law student at the University of Sydney. Can we trade lives please?!

We caught up with Zhang during London Fashion Week to talk handbag essentials, London hotspots and her ultimate fashion tunes.   

What sets London Fashion Week apart from the rest? 

I find that London is so much more supportive of true design over commercial viability – production talk comes later, and real creative talent comes first.

Your favourite show venue?

I was amazed at how drastically Topshop’s Tate Modern space was transformed in a few hours!

What are your show style essentials? 

A clutch big enough to fit my DSLR camera, phone, charger, and a ziplock bag of nuts to snack on!

Where’s best for a strong drink and dinner once it’s all over? 

Shoreditch House has the most amazing vegetarian selection, and Lounge Lover’s late night plates and cocktails are as good as its furnishings.

What do you think you’ll be seeing a lot of at the shows? 

A lot of layering of more transeasonal pieces, longer coat lengths, more faux fur, ’80s shoulders, ’90s shoes, ’60s makeup, and bed-head hair.

What would be your ultimate Fashion Week playlist?  

Azealia Banks, Lykke Li, J. Viewz, Carla Bruni, Beyoncé, Flume, Iggy Azalea, Queen, Parov Stelar, Marina and the Diamonds, Stevie Wonder, Active Child.

The best place to escape the Fashion Week whirl? 

My brother is travelling with me at the moment, so we cook together every night. The conversation usually revolves around how he’s doing in his new computer game involving monkeys shooting balloons!

Follow Margaret Zhang’s style on Shine By Three and keep-up-to-date with all things Fashion Week right here on the Topshop blog.

THE FULL REPORT: MEADHAM KIRCHHOFF AW14

Posted on February 19, 2014

Perhaps it was the new Meadham Kirchhoff perfume, Tralala, that filled the air with a sweet floral haze, or perhaps it was the fact that it was the last show of the week. Whatever the reason, an air of blissful calm pervaded throughout the Meadham Kirchhoff show.

Who… The irreverent, kooky and all-around off the wall Meadham Kirchhoff boys.

Where… The Topshop showspace at Tate Modern’s Turbine Hall but it was the first time a designer had used some set within the space. The girls walked under arches draped in tinsel and wandering around blown-up love hearts.

Front row… All the Vogue girls were there in force, dressed in skater jeans and flats (well it is the last day of LFW), editors from Harper’s and ELLE, buyers from Browns, Matches and Start and a cacophonous troupe of Meadham Kirchhoff fashion fans jostling to get a view.

The girls on the catwalk… The casting at Meadham Kirchhoff is always original – they use a mix of models and non-models which is unusual in women’s fashion, but totally refreshing. Today there were petite beauties alongside the taller girls, shaven-headed girls and curvier girls bringing a refreshing realness to the lineup.

The collection in five words… Wearable dreams for fashion fantasists.

Music… The Spice Girls’ Wannabe was pumped into the space pre-show to get the waiting audience excited – we saw a few editors mouthing along the words! But it was  Stevie Knicks’s Edge of Seventeen and Destiny’s Child’s classic Bootylicious that ensured the models were walking with a strut and a half when the show kicked off.

The beauty look… Frosted skin gave an ethereal air, while hair was long, wavy and baby-soft.

What we loved… The multi-tiered confections of lace dresses towards the end – they were light as candy floss but worn with stomping rainbow metallic boots they could only be the work of Meadham Kirchhoff.

Hero piece… A sheer, flared beaded jumpsuit with such rich beading it gleamed down the runway catching every slant of light – almost baroque in its ornateness, it would be an heirloom piece for whoever is lucky enough to own it.

Inspired by… This was a celebration of the brand’s handwriting over the past 10 years, so everything from the washed-out dragée hues to the layers of frothy lace was a tribute to what the duo have achieved up until this point.

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