SENSATIONALIST

Posted on July 17, 2012

Prepare to spellbind this AW12…

Our next collection, Sensationalist is due to drop this Friday but we’re far too excited here at Topshop HQ to wait that long! Here’s a sneak peek at what to expect…

For Topshop’s Sensationalist, the only way is to shine. Jewel-encrusted utilitarian shirts are tucked into metallic snakeskin tailoring to create the ultimate high-low ensemble, while stud-embellishment adds intrigue to an all black canvas.

Fringed dresses meet patent knee-highs for daring dominatrix appeal and sequin party wear ensures the season goes off to a shimmering start.

It’s time to emerge out of the darkness – think moody, dark romance: a little gothic and very rock ‘n’ roll

STELLA SPORTSWEAR

Posted on July 12, 2012

We love Stella McCartney – in fact we’re a little obsessed here at Topshop HQ…

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So you can only imagine our excitement when we heard that both Stella and the mighty Adidas had come together on a limited edition ‘My2012’ collection, designed to “project the energy of the Olympic year and inspire young women to engage in sports.”

Safe to say, our sporting fever has now skyrocketed! We’re joining tennis clubs, running to the office, hitting the gym; we’re even giving Prince Wills a run for his money on the Polo field (ok the last one may be a slight fib but you get the picture).

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Forget the LBD, Stella has spoken – this summer it’s all about the GMSD (grey marl sweat dress). From bright and enigmatic running tanks and sunshine-yellow track shorts to graphic hoodies and water-resistant jackets, it’s time to get in the team spirit and hit the ground running, literally!

So keep your peepers peeled and muscles flexed as the ‘My2012’ collection will be coming to Topshop.com, Stratford and our Oxford Circus London Flagship very soon…

Until then, we’ll see you on the track!

MADE IN BRITAIN

Posted on July 6, 2012

Tis the season to be British – tralalalala… lalalala…

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With the Jubilee and the Olympics encouraging our patriotic tendencies, we thought it was high time classic, quintessential style hit the fashion headlines and thus, our new collection Made in Britain was born.

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Marrying tradition with innovation (because isn’t that so the British way?), every piece has been lovingly crafted in the heart of London’s East End to create a capsule collection that even the Queen herself would be proud of. From slick, utilitarian outerwear in the finest wool, tweeds and cashmere to sumptuous silk separates in graphic and floral prints: think pure, unadulterated luxury that exudes true British heritage.

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Queue our fashion fantasies of countryside frolicking in a sailor dress and wellies, pounding the city streets in the ultimate biker jacket and not to mention enjoying a spot of afternoon-tea (with her majesty and corgis of course), while sporting the cutest swan-print jumpsuit.

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Made in Britain is available now at our Oxford Circus London Flagship, New York store and Topshop.com – so whether you’re British by birth or simply British by nature, it’s time to don some Union Jack nails and wave your tips with pride!

SCANDI GIRL

Posted on July 3, 2012

Allow us to introduce you to our first AW12 collection…

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Arriving rosy-cheeked in true Nordic style, Scandi Girl has frolicked her way on to our fashion radar.

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Perfect for autumnal layering, loose knits and cozy shearlings complement vintage style denim, while traditional embroidery and heritage details offer a pretty homespun twist to textural effect. Pinafore dresses are paired simply with buttoned-up shirts and sweaters for easy, everyday appeal as sumptuous black velvet and rich berry hues lend the look a sophisticated edge.

Complete with ditsy florals and braided hair and you'll have Scandi-cool style down to a tee – or tea dress in this case!

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Shop the collection now > http://bit.ly/MFxw6f

See the lookbook > http://bit.ly/MFxw

PRIME TIME

Posted on July 2, 2012

Chipped nails, bad-hair days and unruly brows be gone!

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Primed to pretty perfection, Topshop‘s Beauty Rooms have officially opened at our Oxford Circus London Flagship and we’re beyond excited to introduce you to our latest concessions, Strip Wax Boutique, Blink Brow Bar and Metal Morphosis for tattoos and piercings. The new additions join our trusty long-standing beautifiers, Hersheshons Blow Dry Bar, Wah Nails and Bleach Hair Salon.

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Located on Floor -2, we’ve got a prima-perfect treatment for every prima-donna girl making this the ULTIMATE beauty destination. From brows, tattoos, bleaching, waxing, manis and pedis to a Hersheshon blow-dry à la Brigitte Bardot, we’re waving goodbye to beauty dilemmas (while showing off incredible WAH nail art).

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Booking an appointment is easy – just email beauty@topshop.com, phone 0844 488 6161 or head directly to the Topshop Beauty Host Desk in store.

Go on, immerse yourself in beautification – vanity has never looked so good…

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