Every great fashion designer has a muse, and for Marta and Paulo of London label Marques’Almedia - it’s Marta’s 19-year-old sister Sofia. All teen attitude and effortlessly cool style, she’s the perfect poster girl for the designer duo’s Topshop collab. That’s why we flew her over from uni in Portugal to star in the campaign! Watch Sofia doing her thing in the video below (how cute is she?!) and read on as we grill her with some quick fire questions.
How was it starring in the Marques’Almedia x Topshop campaign?
Fun! The environment was really cool.
What was the best thing about the shoot?
Seeing my sister. I miss her!
What’s your favourite piece in the collection and why?
The long turquoise dress.
Who’s your style icon?
I dont have one!
Where do you like hanging out?
The beach in Portugal.
What music are you listening to right now?
Favourite TV show?
National Geographic Wild.
Do you have any hidden talents?
I do this weird dance…
Who do you look up to?
What meal could you eat for the rest of your life?
Marques’Almeida are Marta Marques and Paulo Almeida – the fashion world’s ultimate ones to watch and our latest designer collab! After studying at Central Saint Martins, the Portuguese pair were snapped up by style tastemakers Fashion East and later NEWGEN, allowing their signature ’90s-inspired collections to become a regular fixture at London Fashion Week.
Marques’Almeida x Topshop is like a capsule collection of their greatest hits – think frayed denim alongside taffeta tailoring, Matrix-style leathers and bright fur accessories with a raw, deconstructed vibe. We caught up with Marta to hear more…
Did you have a starting point for your Topshop designs?
Me and Paulo went through piles and piles of old magazines like The Face and i-D magazine – it’s that ’90s aesthetic that we feel instantly connected to. We looked to Melanie Ward’s styling – think cool parkas worn over an incredible ’90s Valentino gown – it has a freedom and randomness to it that doesn’t happen so much today.
What else inspires you?
My younger sister Sofia. When we were studying our BA in Portugal she was this moody teenager who didn’t really care about a thing – just wore a tracksuit with an old t-shirt but still looked really cool! That’s the attitude behind the collection.
What’s the story behind the campaign videos?
We’re completely obsessed with ’90s band Skunk Anansie so modelled the set on their ‘Hedonism’ video. Our campaign is just about normal teenage girls bored in their bedroom – playing on their phones and taking selfies instead of doing their biology homework! We’re really close to all the models in the campaign – they’ve been walking in our shows from the beginning and we even managed to drag my sister in too. That took a lot of persuading!
We’re on the edge of our seat to see how people will wear it. As soon as it launches we’ll just be scrolling through Instagram to see how different girls style it in their own way. We think Topshop girls will definitely identify with the grungy spirit.
Have you heard? We’ve got a new designer collaboration and this time it’s none other than NEWGEN stars Marques’Almeida. Marta Marques and Paulo Almeida burst onto the scene after studying at Central Saint Martins and have quickly become fashion’s ultimate ones to watch. Here we give you a taster of what’s to come on 9th October, plus what the fashion editors are saying about the collection. It’s safe to say everyone’s pretty excited…
“We can’t contain our excitement. Our double denim prayers have been answered (or triple if you please).” WONDERLAND
“It’s an overview of the Portuguese duo’s biggest hits thus far: so in addition to the denim-fest there’s noughties twists, like tractor-sole mules, spaghetti-strap slips, leather long-line coats and rave-neon chiffon.” GRAZIA
“The denim features a mix of glossy raw indigos and blacks as well as stonewashed blues in some of the designers iconic shapes like popover tee dresses, slouchy pants and hooded outerwear pieces.” WGSN
“Judging by what’s been going down on the front line of fashion, Topshop girls are going to be competing with fashion pros for a race to [buy it].” VOGUE
“It’s a throwback to the late ’90s while remaining thoroughly modern and determinedly wearable.” DAZED & CONFUSED
Marques’Almeida x Topshop arrives instore and online on 09.10.14.
Love jeans? Love blazers? We think you know where we’re going with this… the ’90s-loving duo is back and we’re making it work for now. But first let’s take a throw back to our favourite jeans ‘n’ blazer moments from yesteryear.
Leopard print a staple in your wardrobe? Us too! But this trend goes way back. From ’50s pin-ups to ’90s music vids, we’re paying homage to the perennial print with our ultimate leopard-loving icons.
1. ELIZABETH TAYLOR
Leopard print first became a ‘thing’ in the 50s, when Dior debuted his printed ‘Jungle’ dress on the catwalk. Cue Elizabeth Taylor rocking leopard spots with everything, even on the beach in this killer one-piece.
2. DEBBIE HARRY
Leopard print gets punk! The Blondie frontwoman was a fierce advocate of wild prints – think skin-tight leotards with her signature red lips and rebel attitude.
3. SHANIA TWAIN
We’re guessing you watched this on repeat when it came out in 1998. Leopard coat, crop top, trousers, platforms AND matching travel case too much? Not for Shania Twain…
4. MEL B
Scary Spice was fiercer than any leopard in the wild – catsuits, bralets and those platform buffalos made her leopard looks iconic.
5. ALEXA CHUNG
Today’s leopard queen? It’s got to be Alexa. Whether it’s mannish tailored coats, lace-up brogues or a Topshop mini – she nails it every time.