5 THINGS WE LEARNED AT OUR NYC PREVIEW

Posted on November 5, 2014

We gave a sneak preview of our new 5th Avenue store (opening Wednesday at 12pm – don’t forget!) to a select number of digital editors and bloggers. Shopping, selfies and swooning ensued…

1. OUR STYLE INSIDERS ARE SERIOUSLY GORGE (AND LOVE SHOPPING AS MUCH AS WE DO)

Hailey Baldwin, Kate Foley and Julia Restoin Roitfeld all rocked up in their finest Topshop gear to browse the new store and meet some of the digital editors around. Hailey rocked a polka dot mini dress whilst Kate kept it minimal in culottes and Julia stuck to her classic all black ensemble. There was no messing around when it came to shopping and the three of them immediately heading to our chic Personal Shopping areas to get the special treatment.

2. BLOGGERS SHARED THE LOVE

From Denni Elias of Chic Muse‘s epic eye liner to Fashion Guitar‘s Charlotte Groeneveld’s sumptuous grey jumper, we were swooning over star bloggers who came out to browse our new 5th Avenue store. “It’s so beautiful, light and spacious,” said Charlotte, “I just have to have that patchwatch fur coat!” For Christina of Trop Rouge it was all bout the mini skirt, “I’m so into mod style at the moment and these minis are just perfect,” she said. “I love having a bit of true European style in New York!”

3. EVERYONE LOVES A BABY HUSKY

We partnered up with our bros at Topman for our preview event but as well as there being lots of eye candy on hand, there was also an unexpected visitor in the shape of a tiny baby husky! Blogger Justin Livingston brought along his new little pal Puck – a miniature husky that got a lot of attention. Cute or what?!

4. MADELINE POOLE IS THE QUEEN OF NAILS

Alongside the live DJ – with tunes from the lovely Kitty Cash DJ – complimentary makeovers and Twitter Mirror action, nail star on the rise Madeline Poole was on hand (literally) to provide edgy 5th Ave nail art. Faran Krentcil – Digital Special Projects at Elle – turned over her paws for a seriously glittery effect.

5. THE TWITTER MIRROR IS AWESOME

The Selfie has moved on and thanks to our friends in blue we had our very own Twitter Mirror in which bloggers, editors and our Style Insiders could use to share their selfies direct from the store. Want to see more? Check out our Twitter page to get the low down.

WE’RE COMING TO 5TH AVENUE!

Posted on October 30, 2014

Topshop is taking on New York’s iconic 5th Avenue! Our brand new store opens in Manhattan on Wednesday 5th November and to celebrate we’re throwing an opening party you won’t forget. Head down from 12pm for three floors of fashion amazingness, plus special guests Cara Delevingne and Max Irons.

Not in the city? Worry not, we’ve got New York-style treats for all our fans – make sure that you’re following us on Twitter on launch day to see what’s up for grabs. Or why not get to know our resident New Yorkers Kate Foley, Hailey Baldwin and Julia Restoin Roitfeld as they share their love of style, fashion and the city.

Topshop 5th Avenue opens on 5th November. Follow us on Twitter to #UNLOCK5TH

BOOK CLUB: PRETTY HONEST

Posted on October 29, 2014

Finally, a beauty guide that’s witty, wise and most importantly, truthful! Ex make-up artist and Guardian beauty writer Sali Hughes has written Pretty Honest, a no-nonsense beauty book for real girls, covering everything from ‘Salon Etiquette’ to ‘Showing Some Skin’ and ‘Beauty in Illness’. We caught up with the lady herself to hear more…

What is it about beauty that you find so compelling?

Your face is the first thing anyone sees, it’s how the world identifies you from another, it’s how you express your emotions and attitude. And it’s something we can enhance, decorate, use as an extension of our personal style. How can anyone not be compelled by that?

What’s the one piece of make-up you can’t leave the house without?

I know most women would say mascara, but personally, I’d find it very hard to choose between concealer and blusher. The simple fact is that everyone in the world looks better with concealer. It brightens dark circles, covers blemishes, evens out skin tone. It’s genius. And I can’t be without blusher either. It is the fastest way to look pretty, sexy and healthy.

What inspired Pretty Honest?

I wanted there to be a beauty book about real life, because it simply didn’t exist. I wanted chapters on how to look nice when you feel like complete crap, what to pack in your handbag for a date that might result in a sleepover, what to always keep in your work desk drawer for emergencies. I also wanted women who loved beauty to be told that it was perfectly OK for once. I’m sick of women with a passion for fashion and beauty being talked down to, treated like idiots or traitors to feminism. Both are perfectly valid pursuits and should be celebrated intelligently and unashamedly.

What’s the best bit of beauty advice you’ve ever been given?

“Always be ready to go on the adventure”. My grandmother told me this was the reason she wore make-up – so she was always ready to accept a lovely invitation, to go where she pleased, to feel her best while she was there. I was only six but it completely resonated with me. I still feel the same way.

What one beauty tip would you give to Topshop fans?

Just do it. Wear the red lipstick, put on the orange eyeshadow, dye your hair pink – who the hell cares what anyone thinks? This is your face, your style, your life – and it’s all over way too fast to be playing to other people’s expectations.

Do you have any Topshop beauty favourites?

The Face foundation is quite simply the best high street brand foundation I’ve ever tried. I was lucky enough to try it a few months before launch and it took me completely by surprise. It’s marvellous. I also adore Topshop brushes. I use them heaps for work.

Any career advise for blossoming beauty writers?

Writers write, so get on with it. Start a blog and work out what’s going to make you different. I get lots of young writers email me and ask for work, but they make the mistake of trying to sound like me. I’m much more interested in people with their own voice, their own distinct approach and personality. Work out what makes you different and keep it in mind at all times.

 Pick up your copy of Pretty Honest, The Straight-Talking Beauty Guidepublished by 4th Estate, £22.

WIN LILY ALLEN TICKETS

Posted on October 28, 2014

Pop’s most outspoken girl is back! Lily Allen is taking her latest album ‘Sheezus’ on the road this November and we’ve got five pairs of tickets to give away. How to get your hands on them? Simply look out for the daily Lily Allen tweet on Topshop Twitter and retweet for the chance to win a pair of tickets to a venue of your choice.

Check out Lily’s full tour dates below and read the terms and conditions here

LILY ALLEN UK TOUR DATES 2014

Glasgow 02 Academy, 22 Nov 2014

Sheffield 02 Academy, 23 Nov 2014

Manchester 02 Apollo, 25 Nov 2014

Birmingham 02 Academy, 26 Nov 2014

Brighton Centre, 27 Nov 2014

Plymouth Pavilions, 29 Nov 2014

Portsmouth Guildhall, 30 Nov 2014

London 02 Brixton Academy, 12 Dec 2014

Edinburgh Hogmanay 2015 Concert In The Gardens, 31 Dec 2014

GET FREAKY AT WAH NAILS & BLEACH

Posted on October 27, 2014

Stuck for Halloween ideas? The girls at Bleach hair salon and WAH nails can help. During scary season they’ll be creating some freaky creations down at our London flagship. Think spooky braids and ghoulish stencils from Bleach, plus some seriously gruesome nail designs at WAH. We sent two Topshop HQ-ers down to test it out…

BLEACH – TOXIC GREEN BRAIDS

Clare went for cool Halloween braids at Bleach – complete with skull beads, spider butterfly clips and a spooky dye-job in toxic green! Braids cost £20, with an extra £30 for colour.

WAH NAILS – FRANKENSTEIN STITCHES AND BRAINS

The WAH girls gave Dipa a super scary manicure, with nail art in the form of pink brains and Frankenstein’s stitches. WAH’s Halloween specials range from £22 – £50 for 10 nails.

Like what you see? Book an appointment at WAH Nails and Bleach at Topshop Oxford Circus in time for Halloween. 

 

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