TWO NEWGEN GIRLS TO WATCH

Posted on February 20, 2015

Young, fearless design is part of London’s DNA, which is why we’re championing Marta Jacobowski and Sadie Williams as two of our ones to watch at Fashion Week. They’re the recently graduated, new additions to our NEWGEN sponsorship scheme, you see. Want to get to know them? We headed down to the girls’ NEWGEN exhibition space at Somerset House to to get up close and personal with their AW15 collections.

MARTA JAKUBOWSKI

From: Poland

CV: Design MA, Royal College of Art. Plus taining at Alexander Wang and Jonathan Saunders

Signatures: Excess fabric, block colours and minimal ’90s cut-outs

AW15 collection explained: ”It’s just me. What I would like to wear on a daily basis. The running theme for this collection is ‘cracks’ – these cool, unexpected slits cut into each design.”

Fashion Week survival kit: ”I couldn’t survive without the people around me!”

Muse: ”Me and my friends. My designs don’t really follow trends – just fashion we feel confident in and can wear throughout the seasons.”

SADIE WILLIAMS

From: London

CV: Design MA, Central Saint Martin’s. Plus collabs with & Other Stories and Selfridges

Signatures: Space-age textiles – think sparkly lurex prints and metallic quilting

AW15 collection explained: “ I take inspiration from things that are exciting to me and I have always loved folk clothing, quilts and graphic sports prints”

Fashion Week survival kit: “A bit too much Absolute Eighties Radio! Daily Berroccas, lots of local takeaway, £3 pizzas and sweet treats.”

Words: Holly Swayne. Photos: Stylonylon

FASHION WEEK FREEBIES? WE’RE LISTENING

Posted on February 20, 2015

If you’re after a piece of the fashion week freebie action, get yourself down to Topshop Oxford Circus, stat. We’ve already taken our interactive game next level this season with our #LiveTrends Twitter boards – now you can get in on the action again with our Tweet for Treats in store vending machine. Yes, you read that right – all you’ve got to do is tweet @Topshop and you’ll receive instant Topshop Beauty treats for free! Here’s how it works…

1. Drop us a little tweet, making sure to include @Topshop and #topshoptreats.

2. Spot the in store vending machine and wait for your prize to be dispensed.

3. Et voila! Topshop Beauty treats are all yours.

Plus, if you’re out and about on show day, you don’t have to miss the Topshop Unique live show stream – we’ll be screening it in store too!

Don’t forget to show us what you’ve been shopping this London Fashion Week using #TopshopStyle on Twitter and Instagram.

#LIVETRENDS AT LONDON FASHION WEEK

Posted on February 18, 2015

Trends. How do they start and who says so? This season, we’re teaming up with Twitter to bring a little science to the art of trend making. We’ll be listening in to the real-time LFW conversation to pick out the true trends of the moment, and what’s more, give you a chance to shop them instantly!

Get involved with the action and head to topshop.com to see our #LiveTrends boards instantly pull up the trending fashion chat from live Twitter data. Fancy the look yourself? Just tweet @Topshop using the chosen hashtag for a link to a curated collection dedicated to your trend of choice.

Out and about? It’s not just online! Keep your eyes peeled for our digital billboards across the UK – near to some of our biggest stores – and see the London Fashion Week trends come instantly to Glasgow, Liverpool, Manchester, Leeds and Birmingham.

Get excited and start tweeting about the #LiveTrends you’re spotting right now!

NYFW: THE STREET STYLE SITUATION

Posted on February 17, 2015

The first of this season’s Fashion Weeks is well and truly underway. We’ve already counted up the Kendall sightings, catwalk references and copious amounts of beauty products used (yes, we’re looking at you, Wang) and now we’re turning our attention to the seriously strong street style game that’s currently hitting the New York sidewalks. See the trends we’re preparing to trial below.

Photo by Jason Lloyd-Evans

1. DO THE DOUBLE

You might have noticed your Instagram feed looking a little frostbitten the past few days – that’ll be down to the crazy chilly -15C temperature covering the island of Manhattan. The front row pros have managed to combat the cold oh-so-stylishly by wearing not one, but two coats. Try a classic biker under an oversized duster jacket, or a faux fur gilet paired with a utility style shacket.

Photo by Jason Lloyd-Evans

2. ONE COLOUR WONDER

This season the streets are taking tonal dressing next level – so if you’ve got a favourite colour, now’s the time to work it. Go for colour-pop co-ordinating brights or top-to-toe nudes, making everything (coat, clothes and accessories) match.

Photo by Jason Lloyd-Evans

3. WINTER SUN SHADES

The NYFW crowd have probably been wearing their sunnies to avoid snow blindness, but we’re hoping we can put ours to proper use with a bit of winter sun. Pick a stand out pair (think thick frames and strong styles) and team with equally outlandish outerwear for a statement look.

Photo by Jason Lloyd-Evans

4. BIG BAG LITTLE BAG

It’s a hard life lugging all your stuff from show to show, so when we started spotting the fashion crowd doubling up on their handbags, we knew it was a must. Chuck a cute cross-body style over your outfit for your essentials and keep a muted, slouchy style on standby for extras. Perfect! (And practical).

Photo by Jason Lloyd-Evans

5. OH SO AWKWARD (TROUSERS)

Expecting floods? That not-quite-cropped, kick flare style is big news right now. Part Alexa Chung and part Jane Birkin, they look good in denim, jersey or prints and paired with heeled ankle boots. Still unsure? Try turning up your favourite jeans to find your ideal length first.

Still not got your fashion week fill? Keep up with the London Fashion Week  lowdown over on Twitter.

 

NYFW BY NUMBERS

Posted on February 16, 2015

New York Fashion Week is here! So what’s been happening so far? We run down everything you need to know by numbers…

KENDALL CATWALK SIGHTINGS: 2

We’re only a few days in and Kendall Jenner‘s already opened two big shows – going from grungey all-black-everything at Alexander Wang to ladylike in a chic wrap dress at Diane Von Furstenberg. We expect you’ll be seeing a lot more of her in the days to come…

SEVENTIES REFERENCES: 8

Long live the ’70s! It’s one of our fav trends for SS15 so we’re happy to see it sticking around for next season too. Altuzarra did fur stoles inspired by ’70s icon Gloria Vanderbilt, Rebecca Minkoff made Patti Smith her muse with boho fringing, and Opening Ceremony got us even more obsessed with cropped flares. And that’s before we’ve even got to the polonecks – seen everywhere from Victoria Beckham to Suno, Tome, BCBG Maxazria and Edun!

TEMPERATURE IN NYC: -15 

If you ever needed tips on cold weather dressing, #NYFW is the hashtag to search. We watched in awe as the front rowers managed to style out seriously sub zero temperatures with some expert layering – think faux fur and luxe knits, big shearling jackets and cleated-sole shoes to navigate icy pavements.

FAMILY OUTINGS: 2

Bringing your baby to the front row? Old news. Now it’s the whole family. The Beckham clan were all present and correct to support Victoria’s catwalk show (with Harper rocking a mini LBD just like Mum), while Kanye’s collaboration with adidas Originals was a huge family affair thanks to Kim, Kendall, Kris, Kylie and North West showing up – not to mention friends of the family Beyonce, Jay Z and Justin Bieber. Can they adopt us?

HAIR SPRAY AT ALEXANDER WANG: 100+ CANS

Ok so we guessed this one. But judging from the dreads on every Alexander Wang model, it must’ve taken a good few bottles of lacquer to create the look. Inspired by Marilyn Manson, Redken hair stylist Guido twisted dry hair into sections before drowning them with hairspray for a greasy, undone effect.

Stay tuned for more NYFW news by following is on Twitter

Topshop Tweets

Of course @Alexa_Chung looks good baking! She's rocking our leopard coat for #GBBOComicRelief http://t.co/jRLn5Ap5Ql
about 11 hours ago

New suits and super fancy street style, see what we learnt from #MFW this season: http://t.co/kVNM7paUqX http://t.co/Cvktc6E5Tv
about 13 hours ago

The new track from @yak_band has gone straight to the top of our Wednesday playlist! http://t.co/QVoh3CFboD
about 14 hours ago

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