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What Went Down at The Ivy Park Launch Party

To celebrate the launch of Beyoncé’s new label, Ivy Park, we held an exclusive preview event at our Oxford Circus store. There was London’s coolest new girls on the guest list, a major Beyoncé-themed playlist (obviously)and a dance performance that managed to make tap dancing cool. Here’s the full lowdown… WHO WAS THERE? We spotted model pals (and …

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How To Style The Ivy Park Basketball Trend

It’s no secret that Beyoncé’s into her basketball, she’s regularly spotted courtside supporting the Brooklyn Nets and has championed the Chicago Bulls on more than one occasion – who could forget that sequin vest? One of the key focuses of Ivy Park, Beyoncé’s new activewear label, is basketball-inspired pieces, from oversized slouchy shorts to logo tank tops and …

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The Five Best Beauty Looks for Prom

Debating your beauty look for prom? Whether you’re going all-out or fuss-free, we’ve got the best make-up looks to choose from. 1. Pretty girl If you’re searching for an all-round prom classic, than this girly-girl beauty look is for you. Our new Everything Sticks in Naive and Tenacious will help you create the perfect pink blush, then …

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What Not to Miss at Coachella

Overwhelmed by the stages, the sponsors and the bands? Us too. To make your lives easier we’ve made an edit of the artists we’ll be following all the way to Indio.. Zella Day Zella Day is the dream Coachella girl. All floaty hippie hair, pastel-coloured Instagrams and bohemian outfits 24/7. So, who better to kick …

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Behind The Scenes With Beyoncé

In case you hadn’t heard, Beyoncé’s new activewear label, Ivy Park, arrives at Topshop this Thursday 14 April. Ahead of the big day, we’re taking you behind the scenes on the campaign shoot, with outtakes and insider videos from the lady herself. Here’s five things we learned from hanging backstage with Beyoncé… 1. Even pop queens fall over sometimes.  Beyoncé …

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