Posted on September 14, 2014

This season, with our most social catwalk yet, we picked five rising stars of Instagram to shoot our show and the London Fashion Week experience. Arriving in town and ready to report – we caught up with them for cocktails at the opulent St Pancras Renaissance Hotel last night to talk about personal style, Instagram and their LFW experience so far. Here’s what they had to say…

Central Saint Martins graduate and Fashion Editor Frances (@tilfrances) has been keeping a keen eye on all the NYFW action. “I’m totally obsessed with American Heritage brands. The Tommy Hilfiger show was a “70s dream – I love a flare”. We agree.

Chinese born Olivia (@olivialsr) describes her style as “minimal and simple” citing Balenciaga as her favourite designer. We’re looking forward to seeing her stripped back approach to shooting the Topshop Unique show.

Street style photographer and blogger Jessie Bush (@wethepeoplestyle) is a Fashion Week regular both in front of and behind the camera. We asked about how London street style differs from New York; “Londoners tend to be bit more daring with their street style looks. In New York everyone is beautifully dressed but wouldn’t look out of place outside of fashion week”

Architect Ana (@anasbarros) and her pet French Bulldog @miudafrenchie are Austrian Insta-royalty, racking up 400K followers between them – a number that is constantly increasing. “It’s the amazing the power of topshop, I have 1000 more followers just from today”. From Karl Lagerfeld’s cat Choupette and Cara’s beloved Cecil, #petsofinstagram are huge right now, “no one knows my name but they know my dog. She’s kind of a diva”.

Our Instagram competition winner Natalie Miller is super excited to be a part of our show experience. With exclusive insider access, Natalie had a sneak peak of the runway pieces. “It is going to be amazing. Brit style at its best” says Natalie.

Read more about our Instagrammers

Photo by Zack Strubel. Words Charlotte Lauren Wood.


Posted on September 13, 2014

Remember that fluffy pencil case that you used to keep your gel pens in? You should have kept that.

Seen last season at Chanel and yesterday at Shrimps’ SS15 presentation – with Alexa Chung in attendance – furry accessories are big this AW.

Be it a rucksack, a clutch (‘flutch’, if you will) a shoe or a hat – if it’s not fluffy, we’re not interested.

Think Sesame Street colours and Mr Blobby prints – this trend is lighthearted, playful and above all – fun.

Wear with slick tailoring and keep it conversational, or go bold with mix-match prints in Sharpie shades.

Not sure where to start? Our furry roll top ‘flutch’ is a great way to ease in to this trend. ‘Everyone was carrying Topshop’s faux fur clutch yesterday’ said blogger Fox and Feather. It’s so fluffy we wanna die.

Photos by Zack Strubel. Words Charlotte Lauren Wood.


Posted on September 13, 2014

If there’s one London fashion guru who not only knows new talent when she sees it but helps make it flourish, it’s Lulu Kennedy. You may know her from her SICK street style or more importantly, as the founder of the fabulous Fashion East but you may not know she designs her very own collection, Lulu & Co. On schedule for the first time at London Fashion Week and taking over a slick space at London’s ICA we got five minutes with the women herself rocking pink jersey dress smattered with circles of sequins and too cool for school stilettos.


“Last year we did rainbows, brights and it was all seventies. This season we remixed it to add a little ’90s which it my background. I used to work in clubs and raves in the ’90s so it feels quite clubby and young.”


“We collaborated with Louise Gray on some of colours, prints and embellishment. I love working with her! She’s got a great eye for colour and the way she clashes things. She uses all these different pieces in one look – layering and overlapping – but it all comes together and is very unified.”


Lulu’s group of close knit pals fit in with her reputation as fashion fairy godmother. Mover, shaker and stylist with serious edge, Madeleine Ostile cast the show, Richard Sloan styled it (you may know him for perfecting Lily Allen’s look) and Sharmadean Reid founder of Wah! Nails (and general #girlboss) created the fierce talons toting planets and prints. Other than those cool kids taking part, the rest of her inner circle made it down to soon over it with Princess Julia from iD Magazine, PR whizz Mandie Lennard and the LOVE Magazine team to whom Lulu is Editor at Large, checking out the looks.


“Topshop Unique and Ashley Williams tomorrow. Fashion East on Monday and then the rest of the ex-Fashion East guys.” And by that she means little old Richard Nicoll, Jonathan Saunders, Henry Holland, and Roksanda Ilincic! Lulu, we’re loving your work.


Posted on September 13, 2014


Posted on September 12, 2014

Designer Payzee Mahmod

Insane hair, quirky accessorising, hats and ornate headpieces were some of the main trends on show at London Fashion Week today. And everyone, but everyone, with noses in phones ‘gramming, hyperlapsing and instablending – we’re dying to spot the new early iPhone 6 users! The biggest surprise was how few trainers were actually around – have the London crowd reached saturation point already? We’ll be keeping an eye on the influx of  the New York fash pack from tomorrow to see if they’ll tip the balance!

Blogger Zoe London


Girls rocking awesome dye jobs – the focus was on pastel blues, greens and mauves – were stealing the street style show today. That and fab Marc by Marc Jacobs rave-inspired mohawk knots – the trick is not to make it too neat, the messier the better!


The most pervasive trend this morning on the Somerset House cobbles was without a doubt the fedora hat. The long-haired gals from the more boho to tailored were keeping it chic in different widths and autumnal colours of plum, chestnuts and back.

Blogger The Trendspotter


Street style photographers were literally queuing up to snap Dasha of the Trendspotter’s incredible ear cuff – take notes, this is how to stand out at LFW! More out-there accessories include a net veil and helmut-like hairband by milliner Keely Hunter – keep mixing it up, ladies!

Watch the shows live from the Topshop Show Space here

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