Posted on September 16, 2014

The Topshop café has gone down a storm these last few days, sating thirst and hunger as show-goers have snacked to their hearts’ content on mini hamburgers, noodles, crab-flavoured donuts and meringue kisses. And don’t forget the bubbly! Basically the perfect spot to catch up with pals or social hard on your fablet (translation: mid-sized piece of comms tech that could be a tablet or phone, or both! Obvs.)

While stylist and fashion editor Natalie Hartley couldn’t get enough of the noodles: “I love the little wooden tweezer things to eat them with!”, the beauty pit-stop was super busy at all times with show-goers getting primped and preened. And yesterday we spotted Susie Bubble tucking into a hamburger pre Michael Van Der Ham, wearing denim culottes-shorts to die for. Nuff said!

You may recognise her from Channel 4’s hilarious-and-amazing fly-on-the-wall show The Model Agency…it’s Annie! Model booker and scout extraordinaire for Premier Model Management. Now living the life of a nomad, scouring North and South America for new talent, she’s just got back from LA to Premier HQ in Covent Garden for LFW, where we grab her for a chat…

So, London Fashion Week…what’s it all about for model bookers?

London’s tricky because we’re squashed between New York and Milan and it’s all very rushed. The big girls arrive on the Friday and it’s bang bang bang! They touch down and immediately dive into 15 or 20 castings. Then it’s on to fittings. We’ll be working super late because of the all fittings we have through the night.

What do you love about LFW?

We have the best design talent in London.

Which models are you tipping this season?

We’ve got a lot of the top breakthrough girls – Alex H from Germany did Alexander Wang and Marc Jacobs in New York. Brit girl Phillipa Hemphrey also did Wang, Marc Jacobs and Proenza, which are the top shows in New York. Then I absolutely adore our new girl Joline. Her look is amazing – she’s from Curaco in the Caribbean.

Why LA?

I scout the West Coast – and the rest of the US and Latin America – for new faces. I’ve got a different eye to the American scouts – a European eye, so it works really well. I do miss playing mum to the new faces back in London though.

What do you look for in the girls?

So much of it is about personality. I discovered some really cool girls in Arizona recently – they all had really confident personalities.

Where are the best places for scouting?

The best places to find girls are the places where no one goes! Like rural Arhuf in Copenhagen where I discovered farmer’s girls. Same for Quebec in Canada – it’s freezing so nobody wants to go there. It’s extreme scouting!

Have you experienced any culture shock?

Model conventions are very very weird. You’re locked in the ballroom of a rubbish hotel three days marking girls out of ten as they run through different rounds from swimwear to runway and dancing! It feels like you’re in the ‘80s.

Photo by Zack Strubel. Words Alison Taylor.


Posted on September 14, 2014

This season, with our most social catwalk yet, we picked five rising stars of Instagram to shoot our show and the London Fashion Week experience. Arriving in town and ready to report – we caught up with them for cocktails at the opulent St Pancras Renaissance Hotel last night to talk about personal style, Instagram and their LFW experience so far. Here’s what they had to say…

Central Saint Martins graduate and Fashion Editor Frances (@tilfrances) has been keeping a keen eye on all the NYFW action. “I’m totally obsessed with American Heritage brands. The Tommy Hilfiger show was a “70s dream – I love a flare”. We agree.

Chinese born Olivia (@olivialsr) describes her style as “minimal and simple” citing Balenciaga as her favourite designer. We’re looking forward to seeing her stripped back approach to shooting the Topshop Unique show.

Street style photographer and blogger Jessie Bush (@wethepeoplestyle) is a Fashion Week regular both in front of and behind the camera. We asked about how London street style differs from New York; “Londoners tend to be bit more daring with their street style looks. In New York everyone is beautifully dressed but wouldn’t look out of place outside of fashion week”

Architect Ana (@anasbarros) and her pet French Bulldog @miudafrenchie are Austrian Insta-royalty, racking up 400K followers between them – a number that is constantly increasing. “It’s the amazing the power of topshop, I have 1000 more followers just from today”. From Karl Lagerfeld’s cat Choupette and Cara’s beloved Cecil, #petsofinstagram are huge right now, “no one knows my name but they know my dog. She’s kind of a diva”.

Our Instagram competition winner Natalie Miller is super excited to be a part of our show experience. With exclusive insider access, Natalie had a sneak peak of the runway pieces. “It is going to be amazing. Brit style at its best” says Natalie.

Read more about our Instagrammers

Photo by Zack Strubel. Words Charlotte Lauren Wood.


Posted on September 13, 2014

Remember that fluffy pencil case that you used to keep your gel pens in? You should have kept that.

Seen last season at Chanel and yesterday at Shrimps’ SS15 presentation – with Alexa Chung in attendance – furry accessories are big this AW.

Be it a rucksack, a clutch (‘flutch’, if you will) a shoe or a hat – if it’s not fluffy, we’re not interested.

Think Sesame Street colours and Mr Blobby prints – this trend is lighthearted, playful and above all – fun.

Wear with slick tailoring and keep it conversational, or go bold with mix-match prints in Sharpie shades.

Not sure where to start? Our furry roll top ‘flutch’ is a great way to ease in to this trend. ‘Everyone was carrying Topshop’s faux fur clutch yesterday’ said blogger Fox and Feather. It’s so fluffy we wanna die.

Photos by Zack Strubel. Words Charlotte Lauren Wood.


Posted on September 13, 2014

If there’s one London fashion guru who not only knows new talent when she sees it but helps make it flourish, it’s Lulu Kennedy. You may know her from her SICK street style or more importantly, as the founder of the fabulous Fashion East but you may not know she designs her very own collection, Lulu & Co. On schedule for the first time at London Fashion Week and taking over a slick space at London’s ICA we got five minutes with the women herself rocking pink jersey dress smattered with circles of sequins and too cool for school stilettos.


“Last year we did rainbows, brights and it was all seventies. This season we remixed it to add a little ’90s which it my background. I used to work in clubs and raves in the ’90s so it feels quite clubby and young.”


“We collaborated with Louise Gray on some of colours, prints and embellishment. I love working with her! She’s got a great eye for colour and the way she clashes things. She uses all these different pieces in one look – layering and overlapping – but it all comes together and is very unified.”


Lulu’s group of close knit pals fit in with her reputation as fashion fairy godmother. Mover, shaker and stylist with serious edge, Madeleine Ostile cast the show, Richard Sloan styled it (you may know him for perfecting Lily Allen’s look) and Sharmadean Reid founder of Wah! Nails (and general #girlboss) created the fierce talons toting planets and prints. Other than those cool kids taking part, the rest of her inner circle made it down to soon over it with Princess Julia from iD Magazine, PR whizz Mandie Lennard and the LOVE Magazine team to whom Lulu is Editor at Large, checking out the looks.


“Topshop Unique and Ashley Williams tomorrow. Fashion East on Monday and then the rest of the ex-Fashion East guys.” And by that she means little old Richard Nicoll, Jonathan Saunders, Henry Holland, and Roksanda Ilincic! Lulu, we’re loving your work.

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