TOPSHOP COMES TO 5TH AVENUE

Posted on November 6, 2014

After nearly 365 days of anticipation, two seriously exclusive VIP events and one very special Queen Bey, the doors of Topshop’s 5th Avenue store are finally open. Here’s a moment by moment run down…

LINE UP!

With another six hours before the store actually opens the hardcore Topshop and Topman fans started their queue – or “line” should be say – down along 49th street at 6am.  First in the queue  was a student from North Carolina rocking a seriously awesome leather jacket (Topman, of course) and the rest of the line featured in their stylish bests.

CARA AND MAX’S GRAND ARRIVAL

If there’s anyone who can rock a blue velvet suit and Jordan’s to perfect it’s Cara Delevingne. Looking seriously gorgeous and fresh faced, Cara linked up with actor Max Irons to welcome in the crowds. Could there be a more gorgeous couple? We think not.

HAILEE STEINFELD SNUCK IN

Actress Hailee Steinfeld just couldn’t help herself. Last night’s Topshop party wasn’t enough for this A-lister and she had to pop down to the store’s grand opening to grab a few 5th Ave exclusives and take a selfie or two with BFF Hailey Baldwin.

THE TWITTER MIRROR WENT VIRAL

You’d think a night of papping selfies at our VIP party at Grand Central Station would be enough but for our 5th Ave style insiders – Julia Restoin Roitfeld, Hailey Baldwin and Kate Foley – they couldn’t stop the tweeting. Our favourite has got to be the three of them all cosied up together like best of pals.

CARA GIVES GOOD SELFIE

Cara didn’t just open the store with a smile but with a selfie. After taking the podium with Max Irons she rushed over to the crowds and took a pic on her phone, capturing the screaming Topshop and Cara lovers in the background. It didn’t end there, Cara did a run down of the entire queue with Sir Philip Green to meet those who had been waiting patiently for the store to open. Beautiful and nice. Good job, Cara.

WHAT HAPPENED AT GRAND CENTRAL STATION…

Posted on November 5, 2014

When Topshop opens a new flagship, we do it right! Beyonce, Cara, Paris, Naomi and more partied at our launch event at Grand Central Station in NYC. Here’s what we learnt on the night…

1. BEYONCE SHOWED UP AND ROCKED A CLASSIC LBD

After our announcement last month that Beyoncé would work on a new partnership with Topshop rumours swam around whether she’d grace us with her presence at our #UNLOCK5TH event at Grand Central Station. Lucky for us, the Queen of Everything did come along to our VIP party and even better, she wore a black mini dress all our dreams are made of. Better still, you can buy it right now!

2. TOPSHOP GIRLS LOVE TO PARTY AND JESSIE J MADE IT HAPPEN 

And by Topshop girls we mean our style insider Hailey Baldwin, A-lister Hailee Steinfeld and campaign girl Cara Delevingne, who as soon as Jessie J grabbed the mic post dinner were on the dance floor slowing. The party didn’t stop there with some romantic guitar playing from Nick Jonas followed by a DJ set to remember.

3. LIONEL RITCHIE IS SO COOL

Now us Topshop girls are generally all about music of the now and the next but when we heard stirrings Sir Philip Green was bringing along his pal Lionel Ritchie we were more than a little excited. As the A-listers took their seats the legendary soul singer took to the piano and played out maybe his favourite tune of choice, Easy Like Sunday Morning. Dreamy or what?

4. NEW YORK’S IT GIRLS SHOWED FACE

Mia Moretti, Bella Hadid, Yolanda Foster, Amirah Kassem, Sophie Auster, Zara Martin, Harley Viera-Newton, Atlanta De Cadenet… Seriously, the fabulous names just kept coming. All of the hippest and chicest kids from Manhattan – and even further afield – were at last night’s event. Our favourite moment? Harley Viera-Newton swooning over Nick Jonas.

5. WE HAD SERIOUS FASHION CRED

From the darling Eva Chen of Lucky to the reigning queen of Vogue, Anna Wintour, industry insiders abounded. Vogue’s Emma Elwick Bates chatted with fellow colleague and Topshop Creative Director Kate Phelan whilst another industry (and newspaper) favourite Naomi Campbell cosied up with our supermodel starlet Cara.

6. IT WAS A SISTER ACT

Not only did our campaign girl Cara kill it with her slick exclusive Topshop mini dress but her sister Poppy also looked crazy good in a faux fur throw and beaded white mini dress. The siblings didn’t end there when our favourite reality star Paris showed up with her sis.

7. THE TWITTER MIRROR IS THE NEW SELFIE

From Naomi Campbell and Derek Blasberg to Jessie J and Cara Delevingne our Twitter Mirror was the centre of all the celeb selfies. We even got Lionel Ritchie… Don’t forget to check them all out on our Twitter channel.

5 THINGS WE LEARNED AT OUR NYC PREVIEW

Posted on November 5, 2014

We gave a sneak preview of our new 5th Avenue store (opening Wednesday at 12pm – don’t forget!) to a select number of digital editors and bloggers. Shopping, selfies and swooning ensued…

1. OUR STYLE INSIDERS ARE SERIOUSLY GORGE (AND LOVE SHOPPING AS MUCH AS WE DO)

Hailey Baldwin, Kate Foley and Julia Restoin Roitfeld all rocked up in their finest Topshop gear to browse the new store and meet some of the digital editors around. Hailey rocked a polka dot mini dress whilst Kate kept it minimal in culottes and Julia stuck to her classic all black ensemble. There was no messing around when it came to shopping and the three of them immediately heading to our chic Personal Shopping areas to get the special treatment.

2. BLOGGERS SHARED THE LOVE

From Denni Elias of Chic Muse‘s epic eye liner to Fashion Guitar‘s Charlotte Groeneveld’s sumptuous grey jumper, we were swooning over star bloggers who came out to browse our new 5th Avenue store. “It’s so beautiful, light and spacious,” said Charlotte, “I just have to have that patchwatch fur coat!” For Christina of Trop Rouge it was all bout the mini skirt, “I’m so into mod style at the moment and these minis are just perfect,” she said. “I love having a bit of true European style in New York!”

3. EVERYONE LOVES A BABY HUSKY

We partnered up with our bros at Topman for our preview event but as well as there being lots of eye candy on hand, there was also an unexpected visitor in the shape of a tiny baby husky! Blogger Justin Livingston brought along his new little pal Puck – a miniature husky that got a lot of attention. Cute or what?!

4. MADELINE POOLE IS THE QUEEN OF NAILS

Alongside the live DJ – with tunes from the lovely Kitty Cash DJ – complimentary makeovers and Twitter Mirror action, nail star on the rise Madeline Poole was on hand (literally) to provide edgy 5th Ave nail art. Faran Krentcil – Digital Special Projects at Elle – turned over her paws for a seriously glittery effect.

5. THE TWITTER MIRROR IS AWESOME

The Selfie has moved on and thanks to our friends in blue we had our very own Twitter Mirror in which bloggers, editors and our Style Insiders could use to share their selfies direct from the store. Want to see more? Check out our Twitter page to get the low down.

#LOVINGYOURWORK – FRANCESCA ALLEN

Posted on October 20, 2014

Photo by Louisa Rogers

With over 70,000 followers on instagram and a list of impressive commissions to boot,  LCC graduate Francesca Allen is a new creative to watch.  Citing her inspirations as love, adolescence and friendship, her innate ability to capture youth and youth culture made her the obvious choice to shoot our A/W shoe guide New Shoe Rules . We caught up with her on set…

How did you get into photography? 

I started taking pictures when I was 15. They were mainly of my sister, who I still shoot, a lot! I started out doing model tests and things in London, then graduated from a Photography BA last summer.

Was there a defining point when you realised photography was what you wanted to do?

I’ve always thought my work was kind of irrelevant – a bit frivolous and too ‘fun’. But at my final BA show – seeing my work on the wall really meant something. That’s when I knew photography would be my career.

What inspires your work the most?

People, I guess. I just like hanging out with people. I’ve been shooting a bunch of 14-year-old girls every month and I just think they’re really interesting. Although the ones I know are always getting grounded by their parents and can’t come and do the pictures! I’m just so interested in people and teenagers and that period of life where you are on the cusp of adolescence.

If you could shoot anyone, who would it be?

Cassie from Skins. I have this teen fantasy of shooting her since I was younger, even though her character represents a lot of negative things – but I think she has this amazing spirit. I have a total girl-crush on her.

Describe your personal style.

It’s a bit charity shop mess! Somewhere between very girly and very scruffy. I wear a lot of lingerie as outerwear. I find it hard to look very clean and put together, so I just throw it all on.

What music are you into?

I really like Mac Demarco and Brian Jonestown Massacre, they’re amazing. And I love Prince and Fleetwood Mac. And I just saw Cocorosie play in Brighton and it was insane. They’re quite scary, but great.

Any advice for budding photographers?

Someone gave me really good advice recently – don’t worry if you can’t do everything and you’re not this or that. It doesn’t matter. It’s really important to find your own style and develop that. That’s when your work becomes really interesting – when a photographer has such a distinct style that you see their pictures and know it’s them immediately.

Check out Francesca’s work in our New Shoe Rules shoot. 

WIN A PUFFA JACKET

Posted on October 15, 2014

Did you rock a Puffa jacket back in school? Thought so. Well now the iconic brand is back and available to shop at Topshop! We can’t get enough of the cool new versions of Puffa’s black and silver padded jackets – tapping right into our love of all things ’90s right now. Plus, we’ve got one of the silver styles to give away to one lucky winner!

Simply look out for the daily Puffa tweet on Topshop Twitter and retweet to win! Competition closes on 22.10.14.

Read the T&Cs here. Shop Puffa.