Posted on March 17, 2015

When she’s not heading up creative casting agency AAMO Casting alongside model Adwoa Aboah, multi-tasking Fashion Editor Madeleine Østlie is busy styling editorials for i-D, Wonderland and Tank Magazine. We caught up with her on set of our sweet ‘n’ soulful Denim Dreamers shoot to chat about our favourite new faces and British fashion talent.

What has been your favourite project to work on recently?

I’m not one for favouritism but I’m in Paris at the moment about to shoot my former removal man and now-boyfriend Leo Topalov –  I streetcast him when he moved me into my flat – in the French countryside with amazing photographer Fanny Latour Lambert.

What inspires you when it comes to styling?

Everything and anything. Humanity. Old French women. Urban kids. People just being hot.

What do you look for when casting a new face?

A point of difference.

What about personality? It seems like this is becoming increasingly more important.

Personality can mean everything for a picture - it’s the essence of attitude and style. I think personality is the difference between a good model and a great one.

Which models are you tipping for big things?

Anna Cleveland. Even though she’s already big, I feel like she is about to explode after seeing her closing GILES.  She’s otherworldly and iconic.

Finally, any advice for getting into the fashion industry?

Work your freaking ass off. Be your own biggest critique. Never take no for an answer. A smile will get you everywhere. And most importantly. Be HONEST & KIND.

Check out our Denim Dreamers editorial here, as styled by Madeleine. 


Posted on February 22, 2015

This season’s beauty secret? Get rid of your brushes, it’s all about dabbing on with your fingers… and leave eyes well alone! We got the lowdown from Topshop Unique’s make-up guru Hannah Murray on how she created her “not romantic and sweet, but handsome and well-bred” beauties at our AW15 show.


What? Cheek Jelly in Museum.

Hannah says: ”To give the lips a wind-burnt look, just pat the jelly down with your fingertips.”


What? Cheek Jelly in Museum and Lip Bullet in Joyride (coming soon).

Hannah says: ”The Cheek Jelly is very sheer and gives you a ruddiness. Put it quite low on the cheek. On top of that use a lipstick with a hint of brown just to give some colour.”


What? Brow Pencil.

Hannah says: ”We thickened brows slightly with a pencil and then really brushed up quite straight.”


What? Freckle Pencil

Hannah says: ”Press freckles gently onto the nose, cheek, forehead, so there’s a real freshness to them, handsome but cool.”

Shop Topshop beauty >



Posted on October 27, 2014

Stuck for Halloween ideas? The girls at Bleach hair salon and WAH nails can help. During scary season they’ll be creating some freaky creations down at our London flagship. Think spooky braids and ghoulish stencils from Bleach, plus some seriously gruesome nail designs at WAH. We sent two Topshop HQ-ers down to test it out…


Clare went for cool Halloween braids at Bleach – complete with skull beads, spider butterfly clips and a spooky dye-job in toxic green! Braids cost £20, with an extra £30 for colour.


The WAH girls gave Dipa a super scary manicure, with nail art in the form of pink brains and Frankenstein’s stitches. WAH’s Halloween specials range from £22 – £50 for 10 nails.

Like what you see? Book an appointment at WAH Nails and Bleach at Topshop Oxford Circus in time for Halloween. 



Posted on August 27, 2014

Love our new feature with choreographer Holly Blakey? Well now it’s time to meet the girl who shot the shoot – London photographer Laura Coulson. A self-confessed ‘country bumpkin’ from Devon, Laura headed to London after an Art Foundation course to work in music PR, but soon realised she belonged behind the camera. We caught up with her to chat big breaks, befriending the Haim sisters and her love for flares.

How did you get into photography?

When I first moved to London I started out in music PR and production but wasn’t very good at it… on every video shoot I just ended up taking pictures! That’s when I realised I wanted to go it alone as a photographer. It took a long time of having no money and having freak outs every five seconds, but I got there with a lot of hard work.

What was your big break?

I met Haim playing in someone’s backyard in Texas and fell in love with them. I ended up working on their video for ‘Honey and I’ in the desert and shot what eventually became their record cover – that was my first official bit of work. After that we all become friends and I took more and more photos of them – my career really progressed from there.

What are the Haim girls like?

They’re so lovely. I’ve never seen a group of sisters that are so tight, there’s never any bad words said. Este’s the eldest so she’s very protective, Alana is the crazy fun youngest one and Danielle is this really beautiful mellow, chilled middle sister.

What advice would you give to budding photographers?

Just do it! Take all the photos! A key thing is to not judge your work against other people’s – go with your instincts, don’t over-think and create your own style.

How would you describe your aesthetic?

It’s personal and natural. I love shooting people with great personalities and I like to try and get that across in my photos. There’s got to be more to it than just a pretty model.

What inspires your work?

Films, music, visiting totally new places. My friends and all the amazing things that they’re doing. I’m also inspired by other photographers like Bruce Weber and Alasdair Mclellan. I love that their style is very natural and stripped back – there’s no fuss, plus amazing light.

How would you describe your fashion sense?

I love to dress really simply with clean colour palettes, but that often goes completely out the window – I’ll end up wearing some multi-coloured dress with crazy platform shoes! My style is pretty schizophrenic.

What’s your shopping weakness?

I have too many shoes! We’re talking quite a few…The whole floor of my flat is basically shoes.

What’s on your wish list right now?

Flares. I’m obsessed with the new denim Topshop ones. Also poloneck crop tops for layering.

Ultimate style icon?

Céline designer, Phoebe Philo. She’s just a dream!

Your most overused word?


Worst habit?

Saying ‘sassy!’

What’s on your playlist at the moment?

‘Heobah’ by Fonda Rae

See Laura’s photography in our New Creatives feature and check out more of Laura’s work here


Posted on August 20, 2014

We’re guessing you’ve all heard about the Ice Bucket Challenge by now? It’s the new charity craze that’s got everyone from Lena Dunham to Cara Delevingne throwing buckets of ice cold water over themselves, all to raise awareness for neurodegenerative illness ALS.

So when fellow-retailer ASOS nominated us for the challenge yesterday, we thought, GAME. ON. Never one to do things by halves, our ice bucket challenge saw over forty of the Topshop gang dunk themselves outside the Oxford street flagship store, stopping traffic and causing a whole lot of screams in the process! For our entry we donated £10,000 to the cause. Check it out!

So you heard it – we nominate Net a Porter, British Vogue and Burberry.

Join the conversation on Twitter @topshop #icebucketchallenge.