Topshop is taking on New York’s iconic 5th Avenue! Our brand new store opens in Manhattan on Wednesday 5th November and to celebrate we’re throwing an opening party you won’t forget. Head down from 12pm for three floors of fashion amazingness, plus special guests Cara Delevingne and Max Irons.
Not in the city? Worry not, we’ve got New York-style treats for all our fans – make sure that you’re following us on Twitter on launch day to see what’s up for grabs. Or why not get to know our resident New Yorkers Kate Foley, Hailey Baldwin and Julia Restoin Roitfeld as they share their love of style, fashion and the city.
Have you heard? We’re joining forces with the one and only Beyoncé to launch a sports and activewear label! Launching in 2015, the 50-50 partnership will offer clothing, footwear and accessories across dance, fitness and sports – meaning you’ll be able to channel a bit of Sasha Fierce from the gym to the dance floor!
Talking of the collaboration Bey said, “I could not think of a better partner… I have always loved Topshop for its fashion credentials and forward thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
Exciting or what?
Look out for more news on the Beyoncé partnership coming soon and tweet your thoughts @topshop @beyonce.
Every great fashion designer has a muse, and for Marta and Paulo of London label Marques’Almedia - it’s Marta’s 19-year-old sister Sofia. All teen attitude and effortlessly cool style, she’s the perfect poster girl for the designer duo’s Topshop collab. That’s why we flew her over from uni in Portugal to star in the campaign! Watch Sofia doing her thing in the video below (how cute is she?!) and read on as we grill her with some quick fire questions.
How was it starring in the Marques’Almedia x Topshop campaign?
Fun! The environment was really cool.
What was the best thing about the shoot?
Seeing my sister. I miss her!
What’s your favourite piece in the collection and why?
The long turquoise dress.
Who’s your style icon?
I dont have one!
Where do you like hanging out?
The beach in Portugal.
What music are you listening to right now?
Favourite TV show?
National Geographic Wild.
Do you have any hidden talents?
I do this weird dance…
Who do you look up to?
What meal could you eat for the rest of your life?
Marques’Almeida are Marta Marques and Paulo Almeida – the fashion world’s ultimate ones to watch and our latest designer collab! After studying at Central Saint Martins, the Portuguese pair were snapped up by style tastemakers Fashion East and later NEWGEN, allowing their signature ’90s-inspired collections to become a regular fixture at London Fashion Week.
Marques’Almeida x Topshop is like a capsule collection of their greatest hits – think frayed denim alongside taffeta tailoring, Matrix-style leathers and bright fur accessories with a raw, deconstructed vibe. We caught up with Marta to hear more…
Did you have a starting point for your Topshop designs?
Me and Paulo went through piles and piles of old magazines like The Face and i-D magazine – it’s that ’90s aesthetic that we feel instantly connected to. We looked to Melanie Ward’s styling – think cool parkas worn over an incredible ’90s Valentino gown – it has a freedom and randomness to it that doesn’t happen so much today.
What else inspires you?
My younger sister Sofia. When we were studying our BA in Portugal she was this moody teenager who didn’t really care about a thing – just wore a tracksuit with an old t-shirt but still looked really cool! That’s the attitude behind the collection.
What’s the story behind the campaign videos?
We’re completely obsessed with ’90s band Skunk Anansie so modelled the set on their ‘Hedonism’ video. Our campaign is just about normal teenage girls bored in their bedroom – playing on their phones and taking selfies instead of doing their biology homework! We’re really close to all the models in the campaign – they’ve been walking in our shows from the beginning and we even managed to drag my sister in too. That took a lot of persuading!
We’re on the edge of our seat to see how people will wear it. As soon as it launches we’ll just be scrolling through Instagram to see how different girls style it in their own way. We think Topshop girls will definitely identify with the grungy spirit.
White, bright and spacious… welcome to the new Topshop Boutique space in Oxford Circus where you can browse the collection in an artfully zen environment. If you don’t know already, Boutique is our premium line for girls who are casually chic – about time it got its own space! Relocated to the ground floor, it’s now super accessible (in the former Edited space) with its entrance on Regent Street.
With an incredible architectural window installation by RIBA (the Royal Institute of British Architects) – as part of its Regent’s Street Windows Project – the space immediately transports you from the madness of Oxford Street to somewhere a lot more tranquil. Amazing what an artwork can do!
What about the clothes? Elegantly nonchalant, Boutique channels that I-just-threw-this-on-but-I-look-really-cool vibe. The hero pieces: asymmetric pleated skirt, pastel floral dress, white leather biker; and, the elevated basics, don’t miss the jersey tees and light knits in neutrals and neon.
The girl-boy trend is covered by oversized mens’ sweaters and denim at the back of the store, and chunky zipped boots and flatform sandals complete the strong styling on the mannequins. Make sure you check out the beauty table with favourite lotions and potions from Beautymart founders Mille Kendall (of Ruby & Mille fame) and Vogue’s ex beauty-director Anna-Marie Solowij.